Speed is not negotiable
A widget should never cost you a Lighthouse point. The loader is tiny, every widget is code-split and lazy-loaded, and the heavy ones run in their own frame.
After years of building websites and watching how people run their sites, the pattern was always the same. A cookie banner from one company, a form from another, reviews from a third. Each one its own script, its own login, its own bill, and most of them metering you by pageviews so a good month quietly costs you more.
Worse, every extra script is weight. The thing you bolt on to convert visitors is often the thing that slows the page they land on, and a slower page converts fewer of them. That tradeoff never sat right with me.
So Amabrik is the opposite of that. One light snippet carries every widget you turn on. No pageview caps, no per-traffic surprises. Captured leads pass straight through to your own CRM and are never stored on our side. And it is built to stay fast at any scale, because a visitor's page view never touches a database. It is the widget toolkit I wished existed, made with the same care I put into a theme half a million sites depend on.