AI chatbot for your website

The customer service chatbot trained on your content

Amabrik adds an AI chatbot to any site that answers from your own content, on your own AI key. It replies in seconds around the clock, stays on topic, captures leads to your CRM and hands off to a human, in any language. One snippet, no per-chat fees.

  • Trained on your content
  • Your own AI key
  • Answers 24/7
  • Captures leads
  • Human handoff
AssistantOnline

Hi. Ask me anything about our plans, shipping or returns.

Do you ship to Canada?

Yes, we ship to Canada in 3 to 5 business days, with free returns within 30 days.

From your shipping page
Track my orderTalk to a human
Ask a question…
Trained on your content

142 pages from yoursite.com

Your AI key Claude, GPT, Gemini
Lead captured

marie@acme.com

Forwarded to your CRM

The problem

Your customers ask at every hour, your team can't

Most questions on a site are buying questions, and they arrive at night, on weekends and during your busiest spikes. A slow answer, or no answer, is a lost sale and a customer who may not come back. Here is what the research shows.

  • HubSpot: 90% of customers rate an immediate answer as important when they have a question, and most count immediate as ten minutes or less. A form that replies in a day does not. source
  • Harvard Business Review: answer a web lead within five minutes and you are far more likely to win it; wait an hour and the odds fall off a cliff. Most questions on your site are buying questions. source
  • Zendesk: customers keep expecting help around the clock and faster replies than the year before. No human team can be online at 2am or during a launch-day traffic spike. source
  • Bain & Company: winning a new customer costs far more than keeping one, so an unanswered question is expensive twice: the sale you lose now and the loyalty you lose later. source
What one slow answer costs
32%

of customers will leave a brand they love after a single bad experience, and 59% after two. A question that sits unanswered for hours is exactly that experience. PwC

What your customers run into
  • A question at 2am, no one onlinethe sale waits until morning, or walks
  • The same few questions, all dayyour team answers them again and again
  • A generic bot that never read your siteit cannot actually help, so it annoys

A chatbot trained on your content answers each one, in seconds.

Figures from PwC, HubSpot, Harvard Business Review, Zendesk and Bain & Company, each linked above. The conversation and counts shown in the product visuals are illustrative.

How it works

Three steps to a chatbot that knows your business

Add your content, connect your AI key, paste one snippet. No platform to learn, no flows to build, no support team needed.

  1. Add your content

    Point Amabrik at your site and it trains on your pages: plans, shipping, returns, docs, FAQ. Re-train any time you change them. Works on WordPress, Shopify, Webflow, Framer or a custom build.

    Pricing pageIndexed
    Shipping & returnsIndexed
    FAQIndexed
    DocsIndexed

  2. Pick your model

    Connect your own OpenAI, Anthropic (Claude), Google (Gemini) or Perplexity key and choose the model. You pay the provider directly at cost, so there is no per-chat or per-resolution fee on top.

    Model
    provider: "anthropic"
model:    "claude-sonnet-4-6"
key:      "sk-ant-•••• your own"
per-chat fee: 0

  3. Go live with one snippet

    Paste one snippet and the chat is live. It answers from your content in seconds, captures leads to your CRM, hands off to a human when asked, and replies in your visitor's language.

    Live on yoursite.com Answered in 1.2s
The fix

One assistant, built for the person who shipped the site

It does the work a support tool makes you wire up by hand: it learns your content, answers in your voice, captures the lead and hands off to a human, all from one snippet.

01

Trained on your own content

Point it at your site and it learns your plans, shipping, returns, docs and FAQ. Answers come from your pages, not a generic model guessing, so they are actually right and on-brand.

02

Bring your own AI key

Connect your own OpenAI, Claude, Gemini or Perplexity key and pick the model. You pay the provider directly at cost, with no per-chat or per-resolution fee on top, and you can switch models any time.

03

Stays on topic, never makes answers up

Strict mode answers only from your content. When it does not know, it says so and offers a human instead of inventing an answer. You decide how far off your content it may go.

04

Captures leads to your CRM

When a visitor is interested, the assistant collects their name, email or phone, one at a time, and forwards them straight to your connected CRM. Amabrik never stores the lead itself.

05

Hands off to a human

Ask for a person and the assistant shares your real contact route, by email, phone or chat. It knows the limit of what it should answer and passes the rest to you.

06

Answers in any language

It greets and replies in your visitor's own language automatically, so one assistant serves every market you sell to. Translate the set phrases once in the editor.

07

Guides the conversation

Suggested questions, quick replies and up to six action buttons (see pricing, book a call, track an order) turn a chat into the next step, not a dead end.

08

One snippet, part of your suite

The chatbot is one widget in the same Amabrik plan as your cookie banner, forms and the rest. One bill, one snippet, no separate chatbot subscription.

What it handles

Every question your front line gets, handled

From product and pricing questions to lead capture and a clean handoff. The everyday conversations a trained assistant takes off your plate.

Product and pricing questionsSales

Which plan fits, what is included, how much for my team. It answers from your pricing page and can drop a See pricing button right into the chat.

Shipping, returns and ordersSupport

Do you ship here, how long does it take, how do I return this, where is my order. The repetitive questions that fill your inbox, answered the instant they are asked.

Docs and how-toSupport

How do I set this up, where is that setting, does it integrate with X. It pulls the answer straight from your docs and links the exact page.

Lead qualificationSales

It asks the right follow-up, collects a name and email, and sends a qualified lead to your CRM while interest is still high, never storing it on Amabrik.

After hours and traffic spikesAlways on

Nights, weekends, a launch-day surge. It answers every visitor at once, so no question waits until the morning and no sale slips away overnight.

When it should not answerTrust

Off-topic, sensitive or unknown questions get a clear handoff to a human, not a confident guess. You set how strictly it sticks to your content.

Visitors in another languageReach

It detects the visitor's language and replies in it, so the same assistant serves every market you sell to without a second setup.

The next stepConvert

Book a call, start a trial, track an order. Action buttons turn a helpful answer into a click, so a good chat ends in a conversion.

Compare

Amabrik vs the support chatbots

Feature comparison of Amabrik and four customer service chatbots
FeatureBest valueAmabrikIntercom FinTidioZendeskChatbase
Bring your own AI key, pay at cost Yes No No No No
No per-chat or per-resolution fee Yes No Add-on No No
Trained on your own content Yes Yes Yes Yes Yes
Leads forwarded to your CRM, never stored by us Yes No No No No
Part of one widget suite Yes No No No No
Rough cost to a site owner In your plan plus your AI usage ~$0.99 per resolution ~$39/mo plus Lyro ~$55/agent/mo+ ~$40/mo+

Prices from each vendor's public pages, June 2026. Plans and tiers vary; figures shown are representative entry points. Your own AI usage is billed by your provider at their rates. Amabrik bring-your-own-key and no-storage lead handling are product commitments, not third-party benchmarks.

Pricing

Every widget, in every plan

You pick by the number of sites you run. Every plan includes every widget, with no feature gating and no pageview caps.

Two months free on every annual plan.

Starter

$23/mo

Billed annually, $278/yr

1 site, unlimited views

Start free trial Book a demo
  • All 10 widgets, included
  • No pageview caps
  • No Powered-by branding
  • Security and SEO/AEO scans
  • 13-month GDPR consent log
Most popular

Business

$47/mo

Billed annually, $566/yr

10 sites, unlimited views

Start free trial Book a demo
  • All 10 widgets, included
  • No pageview caps
  • No Powered-by branding
  • Security and SEO/AEO scans
  • 13-month GDPR consent log

Agency

$127/mo

Billed annually, $1526/yr

50 sites, unlimited views

Start free trial Book a demo
  • All 10 widgets, included
  • No pageview caps
  • No Powered-by branding
  • Security and SEO/AEO scans
  • 13-month GDPR consent log
14-day money-back guarantee 7-day free trial, no card required
FAQ

Questions, answered

Still unsure about something? Ask us and we answer fast.

It is an assistant on your website that answers customer questions instantly, around the clock. Amabrik's is trained on your own content, so it replies with your real shipping, pricing, returns and docs, not generic guesses. It also captures leads to your CRM and hands off to a human when asked, so it covers the front line of support and sales at once.

You point Amabrik at your site and it indexes your pages: plans, shipping, returns, docs, FAQ. Answers are grounded in that content, with a source for each one. When you change your site, re-train in a click so the assistant stays current. No data science, no uploading spreadsheets.

No, not in strict mode. The assistant answers only from your content, and when something is not covered it says so and offers a human instead of inventing an answer. You control how far off your content it is allowed to go, so you can keep it tightly on-brand.

You connect your own OpenAI, Anthropic (Claude), Google (Gemini) or Perplexity key and choose the model. Your chats run on your key, so you pay the provider directly at cost with no per-chat or per-resolution markup on top, and you can switch to a cheaper or stronger model whenever you like. Tools that price per resolution get expensive fast at volume.

Yes. When a visitor is interested, the assistant collects their name, email or phone one at a time and forwards them straight to your connected CRM; Amabrik never stores the lead. If someone asks for a person, or the assistant cannot help, it shares your real contact route by email, phone or chat.

Yes. It detects the visitor's language and greets and replies in it automatically, so one assistant covers every market you sell to. You translate the set phrases like the greeting once in the editor; the answers come from your content in the visitor's language.

Those are built for support teams and priced for them: per agent, or per resolution in the case of Intercom Fin, and locked to their own model. Amabrik runs on your own AI key at cost, is trained on your content, and is one widget in the same plan as your cookie banner, forms and the rest. One snippet, one bill, no per-chat fee.

No. You point Amabrik at your site to train it, connect an AI key, and paste one snippet. There is nothing to build and no platform to learn. The editor uses the same simple tabs as every other Amabrik widget.