Modals, slide-ins and exit-intent popups on any site. No monthly impression limits, no surprise tier bumps. Leads go straight to your own CRM or email tool, and the popup ships with 9 other widgets on one flat plan.
The differences that decide your bill as traffic grows, and what you get on the entry plan.
OptinMonster meters every plan by monthly campaign impressions: 2,500 on Basic, 10,000 on Plus, 25,000 on Pro, 100,000 on Growth. Exceed the cap and it auto-upgrades you to the next paid tier. Amabrik has no impression, pageview or visitor cap on any plan. Your popup can show as often as your traffic needs and the price never moves.
Amabrik's popup, forms and email-capture are a pure pass-through: a captured lead is forwarded the instant it lands, straight to your connected CRM, email tool or webhook. Amabrik never stores, logs or sells it. There's no submissions table and no lock-in around your list.
OptinMonster gates exit-intent technology to its Pro tier and above, so most buyers get pushed up the ladder to get it. Amabrik's popup does exit-intent on every plan, including the $29/mo Starter, with no feature ladder.
OptinMonster's published tiers run $7 to $49/mo billed annually, with intro pricing that renews at full price and monthly billing about three times the annual rate. Amabrik is $29, $59 or $159/mo flat, and the plans differ only by how many sites you run.
Every Amabrik plan ships your popup with no logo and no back-link on the widget. Nothing on your site points back to us.
One snippet works on WordPress, Shopify, Webflow, Wix, Squarespace, custom and AI-built sites. The loader is under 5 KB, code-split and lazy-loaded, so the popup doesn't slow the page.
Every row is a concrete fact. OptinMonster figures verified as of June 2026.
| Feature | AmabrikRecommended | OptinMonster |
|---|---|---|
| Pricing model | 3 flat plans, differ only by site count | Metered by monthly campaign impressions across annual tiers |
| Entry price | $29/mo ($23/mo annual), 1 site | $7/mo Basic (billed annually, renews at full price) |
| Impression / pageview cap | None on any plan | 2,500 to 100,000/mo depending on tier |
| Over the cap | Not applicable, no cap | Auto-upgraded to the next paid tier |
| Exit-intent popup | Every plan | Pro tier ($29/mo) and above only |
| Popup types | Modals, slide-ins, exit-intent | Modals, slide-ins, floating bars, fullscreen, spin-to-win, inline |
| Targeting and A/B testing | Simpler display and targeting rules | Deep page-level targeting, referrer rules, A/B testing |
| Where leads go | Straight to your CRM/email/webhook, never stored | Sent to your integrations; conversion analytics kept in OptinMonster |
| Powered-by badge | None on any plan | Branding shown on lower tiers |
| What's included | Popup plus 9 other widgets and 2 scanners | Popups and optin campaigns only |
| Sites included | 1, 10 or 50 by plan | 1 to 5 sites by tier |
| Loader size | Under 5 KB, code-split | Loaded via OptinMonster's campaign script |
Amabrik never counts impressions. OptinMonster meters every plan by monthly campaign impressions and bumps you up at the cap.
Flat, by number of sites. No usage caps.
$29/mo
Metered by monthly campaign impressions, billed annually.
$7/mo
OptinMonster's cost climbs as your popups get shown more often, and exceeding a cap moves you up a paid tier. Amabrik stays flat no matter how much traffic sees your popup. See Amabrik pricing.
The popup is one of 10 widgets on every Amabrik plan, so the same snippet covers the rest of your site too.
Amabrik isn't a forever-free public tool, but you can try the full popup builder and all 10 widgets on a 7-day free trial with no card, and there's a 14-day money-back guarantee after that. OptinMonster's published plans start at $7/mo billed annually. If you only need a basic popup, Amabrik's trial lets you build and ship one for free before you decide.
The main reasons are no monthly impression caps, exit-intent on every plan instead of Pro and above, leads sent straight to your own CRM rather than metered campaigns, and 9 other widgets bundled in. OptinMonster adds heavy A/B testing and page-level targeting, but for most sites Amabrik is the better choice because flat pricing, no caps and a wider widget set cover what you actually ship, without paying more as traffic grows.
It depends on your traffic. Amabrik is flat at $29, $59 or $159/mo regardless of how often your popup is shown. OptinMonster starts at $7/mo for 2,500 impressions but climbs as impressions grow, and exceeding a cap auto-upgrades you to the next tier. On a busy site Amabrik is usually cheaper because the price never moves with views, and it includes 9 more widgets.
Yes. Amabrik's popup detects exit intent and fires a modal or slide-in as a visitor moves to leave, on every plan including the $29/mo Starter. OptinMonster gates exit-intent technology to its Pro tier and above.
No. Amabrik has no pageview, impression or visitor cap on any plan. Your popup can be shown as many times as your traffic needs and your price stays the same. OptinMonster meters every tier by monthly campaign impressions and auto-upgrades you when you exceed the limit.
Straight to your own connected CRM, email tool or webhook, the instant a visitor submits. Amabrik forwards leads as a pure pass-through and never stores, logs or sells them. There's no submissions table, so your list stays in your tools, not ours.
There's no automatic import, but rebuilding is quick. Amabrik's editor uses the same building blocks: pick a popup type (modal, slide-in or exit-intent), set your content and display rules, connect your CRM or email tool, and paste one snippet. Most single popups take a few minutes to recreate.
Yes. One snippet runs on WordPress, Shopify, Webflow, Wix, Squarespace, custom sites and AI-built sites from Lovable, v0, Bolt, Cursor and Framer. OptinMonster also works on any site and has a well-established WordPress plugin.
Every plan includes 10 widgets (cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, chat button) plus two scanners: a Security scan and an SEO/AEO scan, each giving a copy-paste AI fix prompt per finding. OptinMonster is focused on popups and optin campaigns only.
For most sites, no. OptinMonster adds page-level targeting, referrer rules, A/B testing, detailed conversion analytics and a larger template library with more campaign types like spin-to-win, which fit a team whose whole job is squeezing optin campaigns. For everyone else Amabrik is the better choice: you get the popup types that convert, no impression caps, flat pricing, and a full widget suite, so the same plan covers the rest of your site too.
No. There's no Powered-by logo or back-link on any Amabrik plan. Your popup carries only your own content. OptinMonster shows its branding on lower tiers.