| What it is | A fast on-page and technical audit plus an AEO (AI-search) score, run on demand. | A heavyweight all-in-one SEO suite: backlinks, keyword research, rank tracking, Site Audit. |
| Pricing model | Flat plan by number of sites (1 / 10 / 50). No usage caps, no credits. | Flat tiers metered by a credit system, with a fixed number of included users; extra seats and credits cost more. |
| Entry price | $29/mo Starter ($23/mo annual). 7-day trial, no card. | Starter $29/mo (tightly capped); Lite $129/mo; Standard $249/mo. |
| AI-search visibility | AEO score included on every plan, no add-on. | Brand Radar add-on: $398/mo (select) or $699/mo (all), needs a base plan. |
| All-in AI-search cost | Included in the plan price, from $29/mo. | Roughly $828 to $1,148/mo (base plan plus Brand Radar). |
| Per-issue fix prompt | Yes. Copy-paste prompt for Claude, ChatGPT, or Cursor per finding. | No. Site Audit lists issues; no per-issue AI prompt. |
| Credit system | None. Per-plan scan limits, no competitive-data credits. | Credits on Starter (200) and Lite; unlimited fair-usage from Standard up. |
| Backlink index | None. Not a backlink tool. | One of the largest backlink indexes in the industry. |
| Keyword research and rank tracking | None. Not a keyword or rank-tracking tool. | Deep Keywords Explorer and Rank Tracker, up to 10,000 tracked keywords. |
| Account and domain | Amabrik account with a verified domain required to scan. | Paid Ahrefs account; verifying a project unlocks higher crawl and credit allowances on most tiers. |
| API access | Not offered. | Bundled into paid plans from Lite up, with a monthly API-units allowance (Enterprise has the largest). |
| Beyond the scan | Ships with a Security scan and all 10 widgets on the same plan. | SEO suite only. |