| Product type | No-build AI chatbot trained on your content, plus 9 widgets and 2 scanners | Developer platform for building custom AI agents |
| How you set it up | Point it at your site and docs, embed one snippet, no flow to build | Build the agent's flows and logic in the Studio or with the SDK |
| AI model | Bring your own key, you pay the provider at cost | Autonomous LLM engine (GPT, Claude, Gemini, and more) |
| AI cost model | Your own key at provider cost, no Amabrik markup | AI bundled into per-conversation pricing (May 2026 update); cost scales with conversations |
| Pricing model | Flat by number of sites, no usage meter | Base subscription plus per-conversation usage |
| Free entry | 7-day trial, no card, 14-day money-back | Free pay-as-you-go tier: $0, 1 seat, a small bundled conversation allotment |
| Paid plans | $29 / $59 / $159 per month (1 / 10 / 50 sites) | Plus $150/mo, plus higher Team and Enterprise tiers, with per-conversation usage on top |
| Flow builder / SDK / custom logic | None (simple content-answer bot) | Yes, visual flow Studio, SDK, code, custom tools |
| Channels | Website widget only | Web, WhatsApp, Slack, Messenger, Telegram, Teams |
| Powered-by badge | None on any plan | Removed on paid tiers (whitelabel from Plus) |
| Where leads go | Straight to your own CRM, never stored | Inside the Botpress platform, with integrations |
| Other widgets | Cookie consent, popups, forms, reviews, social, bookings, scanners | None (single-purpose agent platform) |