Amabrik's forms embed on-brand on any site and forward every submission straight to your own CRM, email tool or webhook the instant it lands. No entry caps and no Powered-by badge, your leads are never locked, and 9 other widgets plus 2 scanners come in the same plan.
The differences that decide where your leads live and what a busy month costs.
Cognito Forms meters entries on every tier: 100/mo free, 2,000 on Pro, 10,000 on Team, unlimited on Enterprise. Cross the cap and your extra entries get locked out of view and stop firing email notifications and integrations. You then lose access to them after 30 days unless you upgrade in time. Amabrik has no entry, view or pageview caps on either plan, and it forwards every submission the instant it lands, so a lead is never locked and never lost.
Cognito Forms stores every entry in your Cognito Forms account, where it sits until you export it, so the form vendor holds your lead data. Amabrik is a pure pass-through, so form leads are forwarded straight to your connected CRM, email tool or webhook the moment they land, never stored or sold. There's no submissions table on Amabrik, so there's nothing to lock and nothing to lose.
The free Cognito Forms plan carries Cognito Forms branding you can only remove by paying for Pro or above. Amabrik never puts a Powered-by badge, logo or link on your widgets, on any plan.
Because Amabrik doesn't keep your submissions, no lead data sits in a third party's account. The only visitor data Amabrik stores is cookie consent records, for your own GDPR log.
Cognito Forms only builds forms, while Amabrik's plan also includes cookie consent, banner, popup, AI chatbot, reviews, social feeds, social proof, bookings and a chat button, all from one snippet under 5 KB.
Every Amabrik plan includes a Security scan that finds leaked keys and exposed .env files, and an SEO/AEO scan that returns an SEO score and an AI visibility score, each finding with a copy-paste AI fix prompt.
Every row is a concrete fact. Cognito Forms figures verified as of September 2026.
| Feature | AmabrikRecommended | Cognito Forms |
|---|---|---|
| Product type | Embeddable widget suite (forms is 1 of 10 widgets) | Dedicated standalone form builder |
| Pricing model | Two plans (Annual or Lifetime), no usage caps | Four tiers metered by monthly entries, plus caps on storage and users |
| Entry limit | None on any plan | 100/mo free, 2,000 Pro, 10,000 Team, unlimited Enterprise |
| Over the cap | No cap, every submission forwarded on arrival | Extra entries locked, no notifications or integrations, lost after 30 days |
| Where entries go | Sent straight to your CRM, email or webhook, never stored | Stored in your Cognito Forms account |
| Branding on forms | No Powered-by badge on any plan | Cognito Forms branding on the free plan, removable from Pro up |
| Entry price | $59/yr (1 site) or $99 once (unlimited sites) | $0 free (capped, branded) or $24/mo Pro ($19/mo annual) |
| Team access | Included; Annual covers 1 site, Lifetime unlimited sites | 1 user free, 2 on Pro, 5 on Team, 20 on Enterprise |
| Advanced form features | Simpler forms (no payments, e-signatures or document generation) | Conditional logic, calculations, payments, e-signatures, documents |
| Payments | No built-in payments | Built-in via Stripe, Square, PayPal and Cognito Pay |
| Other widgets | 9 more widgets plus 2 scanners included | Forms only |
| Performance | One snippet under 5 KB, code-split, lazy-loaded | Cognito Forms embed script per form |
| Free to try | 7-day trial, no card; 14-day money-back | Free plan (capped, branded) or paid tiers |
Amabrik has two simple plans and no usage caps. Cognito Forms meters entries per tier, so the bill climbs as you grow and your overage leads get locked.
Two simple plans with no usage caps.
$199 $99once for unlimited sites, or $59 a year for one site. Every widget and both scanners included. Launch price for the first 100 customers
Four tiers metered by monthly entries.
$24per month for Pro ($19 annual), then $49 Team, $174 Enterprise. The free plan is capped and branded.
Cognito Forms costs more as your entry volume grows and you cross tier caps, and past the cap your extra leads are locked and can be lost after 30 days. Amabrik has no entry caps on either plan, so more submissions never cost more, and every lead is forwarded to your tools the moment it lands. See Amabrik pricing.
Forms is one of 10 widgets in every Amabrik plan, so the same snippet covers a lot more than a form.
Yes, Amabrik works well as a Cognito Forms alternative. If you want an embedded, on-brand form that routes leads to your own CRM, email tool or webhook rather than storing them in a form vendor's account, Amabrik is the right fit. It has no entry caps and includes 9 other widgets and 2 scanners. Cognito Forms adds advanced standalone form features like conditional logic, calculations, payments, e-signatures and document generation, which is a different category from a clean embedded form, so for most sites Amabrik is the better choice.
Amabrik has a 7-day free trial with no card, and a 14-day money-back guarantee, but no forever-free plan. Cognito Forms has a free Individual plan, though it caps you at 100 entries a month for a single user, and it puts Cognito Forms branding on your forms that you can only remove on Pro or above. Amabrik never adds a Powered-by badge on any plan.
It comes down to your entry volume. Amabrik has two plans, $59 a year for one site or $99 one time for unlimited sites, both with no entry caps. Cognito Forms charges $24/mo on Pro ($19 billed annually) up to $174/mo on Enterprise, and it meters entries per tier, so cost rises as you grow. Amabrik never charges more for more submissions.
Straight to your own connected CRM, email tool or webhook, the instant a visitor submits. Amabrik is a pure pass-through and never stores or sells submissions. There's no submissions table and no submissions viewer inside Amabrik, so your leads live in your own tools from the first second.
Yes, Cognito Forms stores every entry in your Cognito Forms account, where you view, manage and export it, which makes the form vendor the holder of your lead data. If you exceed your plan's monthly entry limit, the extra entries are locked and you can lose them after 30 days. Amabrik holds none of your leads, so there's nothing to be locked out of.
Cognito Forms keeps collecting past the cap, but the extra entries are locked out of view and stop triggering email notifications and integrations, and you lose access to them after 30 days unless you upgrade to a higher tier in that window. That means a busy month can hide or lose leads on a lower plan. Amabrik has no entry caps and forwards every submission to your CRM the moment it lands, so nothing is ever locked or lost.
Yes, you add one Amabrik snippet (under 5 KB) to your site, then enable the forms widget. It works on WordPress, Shopify, Webflow, Wix, Squarespace, custom sites and sites built with AI on Lovable, v0, Bolt and Framer. The same snippet also powers the other 9 widgets.
Cognito Forms is a dedicated form product with conditional logic, calculations, built-in payment collection through Stripe, Square, PayPal and Cognito Pay, electronic signatures, repeating sections, save and resume, and automatic document generation from entry data. Amabrik's forms are simpler and don't collect payments or generate documents, because Amabrik focuses on a clean embedded form that feeds your own CRM plus 9 other widgets and 2 scanners in one snippet. For the quick on-brand capture most sites need, that's the better choice.
No, Amabrik forms don't process payments. They capture and forward leads to your CRM, email tool or webhook instead. Cognito Forms has built-in payments through Stripe, Square, PayPal and its own Cognito Pay, which is a separate, payments-focused use case. For lead capture that routes straight to your own tools with no caps and no stored data, Amabrik is the better choice.
Switch if you'd rather keep your leads in your own CRM than in a form vendor's account, want no entry caps that can lock a busy month's overflow, want forms with no badge, and want 9 other website widgets and 2 scanners in the same plan. Cognito Forms' advanced standalone features are a different category, so for sites that want clean embedded capture plus the rest of a widget suite, Amabrik is the better choice.