Landbot is a visual chatbot builder. You design conversation flows by hand, publish them to your site, WhatsApp or Messenger, and pay by the conversation, with AI replies, seats and WhatsApp numbers all metered on top. That suits teams who want to build branching flows. If what you want is a chatbot that reads your own pages and answers visitors on your own AI key at a flat price, Amabrik does that without the meter, and it comes with nine more website widgets from the same snippet, which makes it the simpler choice for most sites.
A chatbot trained on your content on your own AI key, with no chats, AI replies or seats to meter, plus a website toolkit, against a metered flow builder.
Landbot gives you a monthly chat allowance per tier: 100 chats on Free, 500 on Starter, 2,500 on Professional, and every chat past that is EUR0.05. AI replies sit behind their own cap (100 on Starter, 300 on Professional) and cost EUR0.10 each past it. Amabrik doesn't meter chats or messages at all, and there are no pageview caps, so a traffic spike never changes your bill.
Landbot is a visual builder where you lay out every conversation branch on a canvas, with buttons, forms and carousels. That's powerful when you want tightly scripted qualification, but you own and maintain each path yourself. Amabrik takes the other approach: you point the chatbot at your pages and docs and it answers visitor questions from your own content, with no flow to draw by hand. Amabrik doesn't have a visual flow builder, so if you specifically want hand built branching flows, Landbot fits that better.
Amabrik's chatbot runs on your own provider key from OpenAI, Anthropic, Google or Perplexity. You pay the model provider directly at their cost. There's no per conversation fee from Amabrik and no AI reply allowance to run out of, which is what Landbot meters at EUR0.10 per reply past the cap.
Landbot charges EUR25 a month for each extra seat and EUR100 a month for each WhatsApp number, and it only removes its branding from Professional at EUR80 a month. Amabrik has no seats to buy and shows no Powered by badge on any plan.
Anything the chatbot or forms capture is forwarded to your connected CRM, email tool or webhook the instant it lands. Amabrik never stores, logs or sells captured leads, there's no submissions table, and Amabrik isn't a CRM. Landbot keeps chats and contacts inside its own platform.
Landbot is a chatbot tool and nothing more. Amabrik gives you the AI chatbot plus nine more website widgets, cookie consent, a banner, popups, forms, reviews, social feeds, social proof, bookings and a chat button, and two scanners for security and SEO/AEO, all from one snippet on a single bill.
Every row is a concrete fact. Landbot figures verified as of August 2026.
| Feature | AmabrikRecommended | Landbot |
|---|---|---|
| Product type | AI chatbot trained on your content, one of 10 website widgets | Visual chatbot flow builder for web, WhatsApp and Messenger |
| Pricing model | Flat, lifetime unlimited or annual for 1 site, nothing metered | Per tier, with chats and AI replies metered on top |
| Entry price | $59/year for 1 site, or $99 once for unlimited sites | Free (100 chats, no AI); Starter EUR32/mo (500 chats) |
| AI cost | Your own provider key, paid at cost, no markup | AI replies capped per tier (100 Starter, 300 Professional), EUR0.10 each extra |
| Chat metering | None, no chat or pageview caps | 100 / 500 / 2,500 chats per tier, EUR0.05 each extra |
| Per seat fee | None | About EUR25/month per extra seat |
| Channels | Your website | Website, WhatsApp and Messenger |
| Visual flow builder | No, it answers from your content | Yes, a drag and drop canvas |
| No | Yes, EUR100/month per number, from Professional WhatsApp (EUR160/mo) | |
| Remove branding | No badge on any plan | From Professional (EUR80/month) |
| Where leads go | Pass through to your CRM or webhook, never stored | Stored in Landbot as chats and contacts |
| Other website widgets | 9 more (consent, forms, popups, reviews, more) + 2 scanners | None, it's a chatbot tool |
Amabrik's AI runs on your own key at provider cost, with no chats or seats to meter. Landbot bills per tier, and chats, AI replies, seats and WhatsApp numbers all add up.
Two plans only, both with every widget and both scanners. Lifetime is $99 one time for unlimited sites, the pick for most, at the launch price for the first 100 customers, then $199. Annual is $59 a year for one site. Both include 1000 scan credits, where one credit scans 10 pages, shared by the Security and SEO/AEO scans, and you can top up 1000 more for $5 with credits that never expire. No pageview caps, no chat meter, and no Powered by badge on either plan. The AI chatbot runs on your own provider key, so your only AI cost is what your own provider charges.
$199 $99one time Launch price for the first 100 customers
Billed per tier, with chats metered on top. Free EUR0 (100 chats a month, no AI, 1 seat). Starter EUR32/mo billed annually (500 chats, 100 AI replies, 2 seats, EUR0.05 per extra chat). Professional EUR80/mo (2,500 chats, 300 AI replies, 3 seats, removes branding). Professional WhatsApp EUR160/mo (adds 1 WhatsApp number and 10,000 service messages), and Business starts from EUR400/mo. Extra AI replies are EUR0.10 each, extra seats EUR25/mo, and extra WhatsApp numbers EUR100/mo.
EUR32per month (Starter)
Landbot's price climbs with use. More conversations burn through the chat allowance at EUR0.05 each, AI replies are capped and cost EUR0.10 past the cap, every extra seat is about EUR25 a month, and each WhatsApp number is EUR100 a month. Amabrik stays at your flat plan price no matter how many visitors chat, with no chats or seats to count, and your only AI cost is what your own provider charges you directly. See Amabrik pricing.
Landbot is only a chatbot tool. Amabrik gives you an AI chatbot plus nine more widgets and two scanners from one snippet, with no Powered by badge.
It depends on what you use Landbot for. If you need a visual builder that lays out scripted conversation flows across your website, WhatsApp and Messenger, Landbot is purpose built for that. If what you actually want is a chatbot that answers visitor questions from your own content at a flat price, Amabrik is the better choice. It runs on your own AI key, nothing is metered, and it bundles nine more website widgets too.
For a single site chatbot, usually yes. Amabrik is $59 a year for one site, or $99 once for unlimited sites, with the AI chatbot included and nothing metered. Landbot's free tier has no AI at all, Starter (EUR32/mo billed annually) caps you at 500 chats and 100 AI replies, then charges EUR0.05 per extra chat and EUR0.10 per extra AI reply, and removing the branding needs Professional at EUR80/mo. The two tools do different things, so compare on what you actually need.
Amabrik isn't a forever free public tool, but every plan starts with a 7 day free trial with no card, and there's a 14 day money back guarantee. Landbot does have a permanent free tier, but it's limited to 100 chats a month with no AI at all, so a free Landbot plan won't give you AI answering.
No, and that's the main difference between the two. Landbot is a drag and drop canvas where you draw every conversation branch by hand. Amabrik doesn't have that and answers visitor questions from your own pages and docs instead, so there's no flow to build or maintain. If hand built branching flows are exactly what you need, Landbot is the better pick.
No, Amabrik's chatbot runs on your website. Landbot can publish the same bot to your website, WhatsApp and Messenger, with WhatsApp numbers billed at EUR100 a month each from the Professional WhatsApp tier. If WhatsApp or Messenger automation is central to your use, Landbot covers those channels and Amabrik doesn't.
You connect your own AI provider key from OpenAI, Anthropic, Google or Perplexity, and point the chatbot at your site and docs. It answers visitor questions from your own material. Because you bring your own key, you pay the model provider directly at their cost, with no markup and no per conversation or per reply fee from Amabrik, and no AI allowance to run out of.
Yes, Landbot includes a monthly chat allowance per tier (100 on Free, 500 on Starter, 2,500 on Professional) and charges EUR0.05 for each chat past it. AI replies sit behind a separate cap (100 on Starter, 300 on Professional) and cost EUR0.10 each past that. Amabrik doesn't meter chats or AI replies: you use your own provider key and pay the provider directly.
Straight to your own connected CRM, email tool or webhook, the instant they land. Amabrik is a pure pass through and never stores, logs or sells captured leads, and there's no submissions table. Amabrik isn't a CRM, so leads live in your own systems, not inside Amabrik. Landbot keeps chats and contacts in its own platform.
Switch when your real need is a chatbot that answers from your content rather than a metered flow builder. You'd switch to drop the chat, AI reply and seat metering, run the bot on your own AI key at cost, avoid the Landbot badge, and get nine more website widgets, cookie consent, forms, popups, reviews and more, plus a Security scan and an SEO/AEO scan, on one flat bill. For sites that mainly want a content answer bot, that's the better choice.
The loader is under 5 KB, code split and lazy loaded, and heavy widgets run in their own frame. There are no visitor or pageview caps on any plan, so traffic spikes don't change your bill or your load time.