| What it is | On-page + technical audit with an SEO score and an AEO score | All-in-one SEO suite: keyword research, SERP analysis, rank tracking, backlinks |
| AI-search (AEO) visibility | AEO score included in every plan, no add-on | AI Search Watcher, a separate product from $15.60/mo billed annually |
| Entry price | $59/yr for 1 site, or $99 once for unlimited | Basic $49/mo ($29.90/mo billed annually) |
| Pricing model | Annual for 1 site or Lifetime for unlimited, no usage caps | Per-account tiers: 1 seat, 100 lookups/day, 200 tracked keywords on Basic |
| On-page + technical site audit | Crawls every page and scores on-page and technical SEO | SiteProfiler analyzes a domain and competitors, not a per-page audit |
| Fix guidance | Copy-paste AI fix prompt per finding | Keyword, SERP and rank data, no per-issue fix prompt |
| Keyword research, backlinks, rank tracking | Not offered | Yes, the core of the suite (KWFinder, LinkMiner, SERPWatcher) |
| Free to start | 7-day trial, no card, 14-day money-back | 10-day trial, no card, then from $29.90/mo; 48-hour money-back |
| Where it runs | Account with a verified domain, not a public scanner | Web app plus a browser extension |
| Works on | Any site (WordPress, Shopify, Webflow, Wix, custom, AI-built) | Any site |
| Track record | New product, no long review history yet | 4.9/5 on Capterra (148 reviews), a suite since 2014 |
| Also includes | 10 widgets + a Security scan, all plans | SEO tooling only |