| What it is | A fast on-page and technical audit plus an AEO (AI-search) score, run on demand. | An SEO platform: keyword research, rank tracking, link analysis, site audit. |
| Pricing model | Two flat plans: Annual for one site, Lifetime for unlimited sites. No usage caps, no seat charges. | Tiered plans with per-seat add-ons ($49/mo per extra seat) and per-feature metering. |
| Entry price | $59 a year for one site, or $99 once for unlimited sites on Lifetime. 7-day trial, no card. | Starter $49/mo (single site, tightly capped); Standard $99/mo ($79/mo annual). |
| AI-search visibility | AEO score included on every plan, no add-on. | AI prompt tracking add-on: $50/mo per 100 prompts, on top of a paid plan. |
| Per-issue fix prompt | Yes. Copy-paste prompt for Claude, ChatGPT, or Cursor per finding. | No. Site Audit lists issues by severity; no per-issue AI prompt. |
| Keyword research | None. Not a keyword tool. | Keyword Explorer with a 1.25 billion keyword database. |
| Rank tracking | None. Not a rank tracker. | Rank Tracker: 50 keywords on Starter, scales with higher tiers. |
| Link analysis | None. Not a link tool. | Link Explorer for backlink research and domain authority. |
| Extra users | No seat charges on any plan. | $49/mo per extra seat on every tier. |
| Account and domain | Amabrik account with a verified domain required to scan. | Paid Moz Pro account; campaigns manage tracked sites and keywords. |
| Beyond the scan | Ships with a Security scan and all 10 widgets on the same plan. | SEO suite only, plus the free MozBar extension. |