Privy is a Shopify-focused popup, email, and SMS marketing platform priced by your contact count. Amabrik's popup widget runs on any site, sends every lead straight to your own email tool or CRM, and costs the same flat price whether your list has 100 contacts or 100,000.
Popups that feed your own email tool, flat with no contact metering, plus a website toolkit, against a Shopify-focused capture and email/SMS marketer.
Privy's email plans are priced by mailable contacts: from $30/mo up to 1,500, scaling +$15/mo per 1,000 contacts as your list grows, and the popup-only plan meters by pageviews. Amabrik is flat by number of sites: $23/mo for 1 site, $47/mo for 10, $127/mo for 50 (billed annually). Your bill doesn't move when your list grows.
Amabrik never stores captured leads. The popup forwards each email straight to your connected CRM, email tool, or webhook the instant it lands, then forgets it. There's no submissions table. You keep your data in the email platform you already pay for, instead of building a second contact list inside a vendor that bills you for it.
Privy syncs contacts to Shopify, BigCommerce, and Wix and is built for those stores. Amabrik's one snippet runs on WordPress, Shopify, Webflow, Wix, Squarespace, custom code, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer.
Privy's free tier adds Privy branding to your displays. Amabrik puts no logo and no link on your widgets, on any plan. Your popup looks like part of your site.
Privy is a capture plus email and SMS marketing product. Amabrik bundles the popup with cookie consent, banner, forms, AI chatbot, reviews, social feeds, social proof, bookings, and a chat button, all in one snippet.
Every Amabrik plan also includes a Security scan (leaked keys, exposed .env files, missing headers) and an SEO/AEO scan with separate SEO and AEO scores, each finding with a copy-paste AI fix prompt. Privy has neither.
Every row is a concrete fact. Privy figures verified as of June 2026.
| Feature | AmabrikRecommended | Privy |
|---|---|---|
| Pricing model | Flat by number of sites | By mailable contacts (email) or pageviews (popup-only) |
| Entry price | $23/mo annual, 1 site (all widgets) | $0 free (100 contacts), popups from $24/mo, email from $30/mo |
| Cost as your list grows | Unchanged | Rises with contacts: +$15/mo per 1,000 contacts |
| Contact or pageview caps | None | Free capped at 100 contacts; plans metered by contacts/pageviews |
| Where captured leads go | Straight to your CRM/email/webhook, never stored | Stored in Privy, synced to Shopify/BigCommerce/Wix and ESPs |
| Sends email and SMS marketing | No (passes leads to your own tool) | Yes: campaigns, automations, abandoned-cart, SMS |
| Platforms | Any site (WordPress, Shopify, Webflow, custom, AI-built) | Shopify, BigCommerce, Wix focused |
| Powered-by badge | None on any plan | Privy branding on the free tier |
| Other widgets included | 9 more (consent, chatbot, forms, reviews, bookings, etc.) | None (capture + email/SMS only) |
| Scanners included | Security scan + SEO/AEO scan | None |
| Free entry | 7-day trial, no card, 14-day money-back | Free tier (100 contacts, branded) + 15-day trial |
Amabrik never counts your contacts. Privy's email plans are priced by mailable contacts, so the bill climbs as your list grows.
Flat by number of sites. Starter $23/mo (1 site), Business $47/mo (10 sites), Agency $127/mo (50 sites), billed annually. Every plan includes all 10 widgets and both scanners.
$23/mo (annual)
Metered by mailable contacts (email) or pageviews (popup-only). Free up to 100 contacts with branding. Popup-only from $24/mo (up to 10,000 pageviews). Email from $30/mo (up to 1,500 contacts). Email + SMS from $45/mo (up to 2,000 contacts); SMS add-on from $10/mo.
$30/mo (Email, up to 1,500)
Privy's bill climbs as your contact list grows, and the popup-only plan meters pageviews. Amabrik's price is flat: the same whether your list is 100 or 100,000, because Amabrik doesn't hold your contacts or send to them. Privy adds built-in email and SMS sending for a Shopify store, but for most sites that already pay for an email tool, Amabrik is the better choice: popups feed the tool you have, at one flat price. See Amabrik pricing.
Privy is a capture and email/SMS marketer; Amabrik gives you a popup plus nine more widgets and two scanners from one snippet, with no Powered-by badge.
Amabrik has no forever-free plan. It starts with a 7-day free trial (no card) and a 14-day money-back guarantee, then a flat $23/mo for 1 site billed annually. Privy has a free tier up to 100 mailable contacts, but it adds Privy branding to your displays and is popup and list-growth only, with no paid email or SMS sending. Amabrik puts no badge on your widgets on any plan.
Pick Amabrik if you want popups on any platform whose leads go straight to the email tool or CRM you already use, with no contact-based metering, no Powered-by badge, and a flat price that includes nine other website widgets and two scanners. Privy bundles built-in email and SMS marketing for an ecommerce store, but if you already pay for an email tool, that's a second contact list you'd fund twice. For most sites Amabrik is the better choice: it captures the lead and hands it to the tool you already run.
It depends on your list size. Privy's email plans are metered by contacts: from $30/mo up to 1,500, scaling +$15/mo per 1,000 contacts as your list grows. Amabrik is flat: $23/mo for 1 site billed annually, the same whether your list is 100 or 100,000 contacts, because Amabrik doesn't store or send to your contacts. The more your list grows, the bigger the gap.
No. Amabrik is not an email service provider or SMS platform. It builds the popup and forwards each captured lead straight to your own connected email tool, CRM, or webhook. It does not run campaigns, automations, abandoned-cart flows, or send any email or SMS. Sending is a separate job your email tool already does, so Amabrik pairs with it: it builds the popup, and your existing tool sends. That keeps one contact list, not two.
Yes. Amabrik's one snippet works on WordPress, Shopify, Webflow, Wix, Squarespace, custom-coded sites, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer. Privy is built for and syncs to Shopify, BigCommerce, and Wix stores.
Yes. Amabrik's popup widget builds modals, slide-ins, and exit-intent popups to capture leads, with a tabbed editor (Content, Style, Display, Targeting), live desktop and mobile preview, and full RTL support. It captures the email and hands it to your tools. It does not send to that email itself.
No. Amabrik has no contact, pageview, or visitor caps on any plan. Plans differ only by the number of sites. Privy's free tier caps at 100 contacts, its email plans are metered by mailable contacts, and its popup-only plan is metered by monthly pageviews.
Your contacts stay in your own email tool, so there's nothing to migrate out of Amabrik (it never holds them). To switch, connect your CRM or email tool to Amabrik, rebuild your popup in the editor, add the Amabrik snippet, and remove Privy. Amabrik replaces the capture and feeds your own email tool, which handles the sending Privy used to do, so your existing tool covers email and SMS while Amabrik runs the popup.
Every plan includes 10 widgets (cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, chat button) plus a Security scan and an SEO/AEO scan, all from one snippet. Privy is a capture plus email and SMS marketing product, so it has no cookie consent, chatbot, booking, or scanners.
No. Captured leads are a pure pass-through: forwarded straight to your connected CRM, email tool, or webhook the instant they land, never stored, logged, or sold. There's no submissions table. The only visitor data Amabrik stores is cookie-consent records, for GDPR compliance.
Privy is built for Shopify with deep contact sync and abandoned-cart recovery, so it folds email and SMS sending into the same product. Most Shopify stores already run an email tool, though, and for them Amabrik is the better choice: popups feed that tool directly, with no second contact list and no contact-based bill, plus consent, chatbot, reviews, and the rest of the suite at a flat price.