Profound is the specialist for tracking your brand's visibility across AI answer engines over time. Amabrik is different: an instant on-page audit that returns an SEO score and an AEO (AI-search visibility) score, with a copy-paste fix prompt for every issue. Included in every plan, free to run during the trial.
An on-page AEO score with the actual fix per issue, inside an all-in-one suite, not a standalone tracker.
Profound monitors how your brand shows up across AI answers, and reviewers say it can surface almost too much data to know the single most useful thing to do next. Amabrik's scan is built the other way. Every finding in the SEO/AEO scan ships with a copy-paste prompt you drop into Claude, ChatGPT, or Cursor to fix it. You get the problem and the path to the fix in one place.
Amabrik's scan returns two numbers: a traditional SEO score and an AEO (answer engine optimization) score that rates how readable and citable a page is for AI search. It's an on-page readiness check rather than a multi-prompt brand-mention tracker, so it answers a different question.
Profound's $99 a month Starter plan tracks 50 prompts on ChatGPT only, and three engines start at the $399 a month Growth plan (both billed yearly). Amabrik's AEO score rates a page's readiness for ChatGPT, Claude, Perplexity, and Google AI Overviews, and checks crawler access for seven engines, on every plan.
Amabrik adds a second scanner that finds leaked API keys, open databases, exposed .env files, and missing security headers, each with its own fix prompt. It's report-only, so it never changes or breaks your site. Profound has no security scanner: it's an AI-visibility analytics tool.
Amabrik has two plans, annual or lifetime, and both include every widget and both scanners with no caps on prompts, engines, or seats. Profound meters tracked prompts and AI engines per tier, so covering the full engine set means the higher plans.
Amabrik scans WordPress, Shopify, Webflow, Wix, Squarespace, custom builds, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer. One snippet, no plugin per platform.
Every row is a concrete fact. Profound figures verified from tryprofound.com in August 2026 (a young, fast-moving product).
| Feature | AmabrikRecommended | Profound |
|---|---|---|
| Primary job | Instant on-page + technical audit with SEO and AEO scores | Ongoing AI-search visibility analytics: brand mentions, share of voice, citations over time |
| AI-search depth | On-page AEO readiness score per scan (not multi-prompt brand tracking) | Daily tracking across many prompts, engines, and competitors |
| AI engines | AEO score for ChatGPT, Claude, Perplexity, Google AI Overviews; crawler check for 7 | ChatGPT only on Starter; 3 engines on Growth; up to 9 on Enterprise |
| Fix guidance | Copy-paste AI fix prompt per issue (Claude, ChatGPT, Cursor) | Reports and monitors, no per-issue fix prompt |
| Traditional SEO audit | Yes, on-page + technical SEO score with fixes | No |
| Security scanner | Yes: leaked keys, open DBs, .env, headers, report-only | No |
| Pricing model | Two plans, annual or lifetime, no usage caps | Tiers metered by tracked prompts and AI engines |
| Entry price | $59 a year (1 site) or $99 once (unlimited sites) | $99/mo Starter (50 prompts, ChatGPT only, billed yearly) |
| Team seats | No per-seat charge on any plan | 1 seat Starter, 3 Growth, custom Enterprise |
| Website widgets | 10 widgets included (consent, forms, chatbot, more) | None |
| Where leads go | Forwarded to your CRM/email/webhook, never stored | Not a lead tool; no native CRM integration |
| Loader weight | Under 5 KB, code-split, lazy-loaded | N/A (analytics dashboard, not an on-site widget) |
Amabrik gives you everything in two plans, annual or lifetime, with no usage caps. Profound's price grows with the prompts you track and the AI engines you cover.
Two simple plans, annual or lifetime, both with all 10 widgets and both scanners, and no usage caps.
$199 $99once Launch price for the first 100 customers
Tiers metered by tracked prompts and AI engines. Starter follows ChatGPT only; three engines start on Growth. Billed yearly, with two months free.
$99/mo
Profound's price climbs as you add tracked prompts and AI engines: the $99 a month Starter follows ChatGPT alone, and three engines start at the $399 a month Growth plan. Amabrik has two simple plans, annual or lifetime, with no usage caps and both scanners included. For most sites that want an AI-search readiness score plus the fix per issue, Amabrik is the better choice on price and scope. Verify Profound figures on tryprofound.com/pricing, since it's a young, fast-moving product. See Amabrik pricing.
The same plan that runs the SEO and AEO scan also includes the security scan and all 10 website widgets, with no Powered-by badge on any tier.
Amabrik's SEO/AEO scan is included in every plan and free to run during the 7-day trial with no card. It isn't a forever-free public scanner: it needs an Amabrik account with a verified domain, and scans run on credits (1000 included on every plan, and 1 credit covers 10 pages). Profound lists no free plan on its pricing page, and its Starter tier is $99 a month billed yearly.
We'll be straight about the difference. Profound tracks your brand's mentions, share of voice, citations, sentiment, and competitor position across AI answer engines, refreshed daily across many prompts and up to nine engines (continuous analytics, a different category). Amabrik gives an on-page AEO readiness score with a fix prompt for every issue, so you can act on what's wrong today. For most sites that want to improve their AI-search readiness and fix it fast, Amabrik is the better choice, and it bundles a security scan and 10 widgets at no extra cost.
Profound monitors how often and where your brand appears in AI answers over time (visibility, share of voice, sources, sentiment, competitors). Amabrik's AEO score rates how readable and citable a specific page is for AI search, as part of an on-page audit, and gives a fix prompt for each issue. One is ongoing brand monitoring, the other is an on-page readiness score with fixes.
Amabrik gives you a quick on-page audit that scores both traditional SEO and AI-search readiness, hands you a fix prompt per issue, and comes inside a widget suite with a security scan. Profound focuses on ongoing tracking of your brand's AI-search visibility across many prompts and engines, which is a different, continuous category. For most sites that want to know what's wrong and fix it now, Amabrik is the better choice, with no usage caps.
Amabrik starts at $59 a year for 1 site, or $99 once for unlimited sites, with both scanners and all 10 widgets and no usage caps. Profound starts at $99 a month (billed yearly) for 50 tracked prompts on ChatGPT alone, and three engines start on the $399 a month Growth plan. They solve different problems, so compare on the job you need done, not price alone.
Amabrik's AEO score rates a page's readiness for ChatGPT, Claude, Perplexity, and Google AI Overviews, and it checks crawler access for seven engines, on every plan. Profound tracks ChatGPT only on the Starter plan, three engines (ChatGPT, Perplexity, Google AI Overviews) on Growth, and up to nine engines on Enterprise. Amabrik scores on-page readiness for the major engines; Profound tracks live brand mentions across the engines your tier covers.
Yes, and many teams run both. Use Profound to track and report your brand's visibility across AI answer engines over time, and Amabrik to audit a page's on-page and technical health, score its AI-search readiness with a fix per issue, and scan the site for security problems. The two barely overlap, so they fit side by side.
Yes, Amabrik includes a security scan that finds leaked API keys, open databases, exposed .env files, and missing security headers, each with a copy-paste fix prompt. It's report-only, so it never changes or breaks your site, and Profound has no security scanner of its own.
Two scores per scan: a traditional SEO score and an AEO (AI-search visibility) score. Each finding includes a copy-paste prompt for Claude, ChatGPT, or Cursor to fix it. It's an on-page and technical audit, not a keyword-research, backlink, or rank-tracking suite, and not a multi-prompt brand-mention tracker.
One snippet adds 10 widgets: cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, and a chat button, all on every plan. There's no Powered-by badge on any plan. Profound is an analytics subscription with no widgets.