Scrunch AI is an enterprise platform for tracking your brand's visibility across AI answer engines and how their bots crawl your code. Amabrik is different: an instant on-page audit that returns an SEO score and an AEO (AI-search visibility) score, with a copy-paste fix prompt for every issue. It's included in every plan and free to run during the trial.
An on-page AEO score with the actual fix per issue, inside an all-in-one suite, not a standalone enterprise tracker.
Scrunch AI's most consistent criticism in reviews is the execution gap: it shows where your brand is missing from AI answers and grades how their bots read your code, but it stops short of writing the fix. Amabrik's scan is built the other way. Every finding in the SEO/AEO scan ships with a copy-paste prompt you drop into Claude, ChatGPT, or Cursor to fix it. You get the problem and the path to the fix in one place, so you can act the same day.
Amabrik's scan returns two numbers: a traditional SEO score and an AEO (answer engine optimization) score that rates how readable and citable a page is for AI search. It's an on-page readiness check, not a multi-prompt brand-mention tracker, so it's a different shape doing a different job.
Scrunch AI has no free plan, and third-party reviews put its entry Core plan near $300 a month (Scrunch itself lists no public prices and quotes by demo). Amabrik has two plans, $59 a year or $99 once for unlimited sites, and both include every widget and both scanners with no usage caps.
Amabrik adds a second scanner that finds leaked API keys, open databases, exposed .env files, and missing security headers, each with its own fix prompt. It's report-only, so it reads your site and never changes or breaks it. Scrunch AI has no security scanner: it's an AI-visibility analytics platform.
Run both scans during the 7-day free trial with no credit card, then 14-day money-back. Scrunch AI also has a 7-day trial, but no permanently free plan, and its pricing is enterprise and demo-gated rather than a public entry tier.
Amabrik scans WordPress, Shopify, Webflow, Wix, Squarespace, custom builds, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer. One snippet, no plugin per platform, no edge integration to wire up.
Every row is a concrete fact. Scrunch AI figures verified in August 2026 (pricing is demo-gated, so dollar figures come from third-party reviews).
| Feature | AmabrikRecommended | Scrunch AI |
|---|---|---|
| Primary job | Instant on-page + technical audit with SEO and AEO scores | Ongoing AI-search visibility: brand mentions, share of voice, citations, AI-bot analytics |
| AI-search depth | On-page AEO readiness score per scan (not multi-prompt brand tracking) | Daily tracking across prompts, four AI engines, and competitors |
| Fix guidance | Copy-paste AI fix prompt per issue (Claude, ChatGPT, Cursor) | Monitors and recommends, no per-issue fix prompt |
| Traditional SEO audit | Yes, on-page + technical SEO score with fixes | No, it's AI-visibility analytics |
| Security scanner | Yes: leaked keys, open DBs, .env, headers, report-only | No |
| Best for | Founders, SMBs, and vibe-coders who want the fix now | Enterprises tracking AI share of voice across regions |
| Pricing model | Two plans, annual or lifetime, no usage caps | Monthly enterprise tiers by AI engines, prompts, and seats |
| Entry price | $59 a year (1 site) or $99 once (unlimited sites) | ~$300/mo Core per third-party reviews (Scrunch lists no public price) |
| Free to start | 7-day trial, no card; 14-day money-back | 7-day trial; no permanently free plan; pricing by demo |
| Website widgets | 10 widgets included (consent, forms, chatbot, more) | None |
| Where leads go | Forwarded to your CRM/email/webhook, never stored | Not a lead tool; no native CRM integration |
| Loader weight | Under 5 KB, code-split, lazy-loaded | N/A (analytics dashboard, not an on-site widget) |
Amabrik gives you everything in two plans, annual or lifetime, with no usage caps. Scrunch AI is a monthly enterprise subscription priced by engines, tracked prompts, and seats.
Two simple plans, annual or lifetime, both with all 10 widgets and both scanners, and no usage caps.
$199 $99once Launch price for the first 100 customers
No free plan, a 7-day trial, then monthly enterprise tiers by AI engines, tracked prompts, and seats. Scrunch lists no public prices and quotes by demo; third-party reviews put the entry Core plan near $300 a month (about $250 billed annually) and Growth near $500 a month.
~$300/mo
Scrunch AI is an enterprise AI-visibility platform, priced near $300 a month at entry per third-party reviews, and built to track your share of voice across engines and competitors over time. Amabrik has two flat plans, $59 a year or $99 once, with both scanners and all 10 widgets included. For most sites that want an AI-search readiness score plus the fix per issue, Amabrik is the better choice on price and scope. Verify Scrunch AI figures on scrunch.com, since it prices by demo. See Amabrik pricing.
The same plan that runs the SEO/AEO scan also includes the Security scan and all 10 website widgets, with no Powered-by badge on any tier.
Amabrik's SEO/AEO scan is included in every plan and free to run during the 7-day trial with no card. It isn't a forever-free public scanner: it needs an Amabrik account with a verified domain, and scans run on credits (1000 included on every plan, and 1 credit covers 10 pages). Scrunch AI also has a 7-day trial with no card, but no permanently free plan, and its pricing is enterprise and quoted by demo rather than a public entry tier.
We'll be straight about the difference. Scrunch AI tracks your brand's mentions, share of voice, citations and competitor position across ChatGPT, Perplexity, Google AI Overviews and Copilot, refreshed daily across many prompts, and it monitors how AI bots crawl your site (continuous enterprise analytics, a different category). Amabrik gives an on-page AEO readiness score with a fix prompt for every issue, so you can act on what's wrong today. For most sites that want to improve their AI-search readiness and fix it fast, Amabrik is the better choice, and it bundles a security scan and 10 widgets at no extra cost.
Scrunch AI monitors how often and where your brand appears in AI answers over time (visibility, share of voice, competitors, and how AI bots crawl you). Amabrik's AEO score rates how readable and citable a specific page is for AI search, as part of an on-page audit, and gives a fix prompt for each issue. One is ongoing brand monitoring across engines, the other is an on-page readiness score with fixes.
Amabrik gives you a quick on-page audit that scores both traditional SEO and AI-search readiness, hands you a fix prompt per issue, and comes inside a widget suite with a security scan, for a flat $59 a year or $99 once. Scrunch AI focuses on ongoing tracking of your brand's AI-search visibility across engines and competitors, priced near $300 a month at entry, which is a different, continuous category. For most sites that want to know what's wrong and fix it now, Amabrik is the better choice, with no usage caps.
Yes, by a wide margin for most sites. Amabrik starts at $59 a year for 1 site, or $99 once for unlimited sites, with both scanners and all 10 widgets and no usage caps. Scrunch AI has no free plan and, per third-party reviews, starts near $300 a month for its Core plan and $500 a month for Growth. They solve different problems, so compare on the job you need done, but the fix-and-audit work most sites want costs far less with Amabrik.
Yes, and many teams would run them together. Scrunch AI tracks and reports your brand's visibility across AI answer engines and watches how AI bots crawl your site, while Amabrik audits a page's on-page and technical health, scores its AI-search readiness with a fix per issue, and scans the site for security problems. They don't overlap much, and Amabrik's flat price sits comfortably alongside an enterprise tracker.
Scrunch AI's Agent Experience Platform serves lightweight, machine-readable versions of your pages to AI crawlers at the edge, to raise crawl success and citation odds. It's an infrastructure feature aimed at large sites. Amabrik doesn't run an edge layer like that. Instead, its AEO scan tells you the on-page reasons a page isn't citable, from client-side rendering an AI can't read to missing schema, no llms.txt, or a blocked GPTBot, and hands you the fix prompt, so you change the page itself rather than route it through a proxy.
Not in the way Scrunch AI is, and that's by design. Amabrik scores a page's AI-search readiness and gives a fix prompt per issue, so you can improve the page itself rather than only watch a dashboard. Continuous mention-and-citation tracking across AI engines, with competitor benchmarking and crawl analytics, is a separate, ongoing category. For most sites, the on-page readiness score plus the actual fixes is what moves a page, so Amabrik is the better choice.
Two scores per scan: a traditional SEO score and an AEO (AI-search visibility) score. Each finding includes a copy-paste prompt for Claude, ChatGPT, or Cursor to fix it. It's an on-page and technical audit, not a keyword-research, backlink, or rank-tracking suite, and not a multi-prompt brand-mention tracker like Scrunch AI.
One snippet adds 10 widgets: cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, and a chat button, all on every plan. There's no Powered-by badge on any plan. Scrunch AI is an enterprise analytics subscription with no widgets and no security scanner.