Serpstat is a full SEO and PPC suite: keyword research, backlinks, rank tracking, a site audit, and an AI Search Watcher that follows your brand across AI answers. Amabrik runs an instant on-page and technical audit that also scores how citable your own pages are, hands you a fix prompt per issue, and bundles a security scan plus 10 website widgets.
An instant audit that scores your own pages for AI answers, with a beginner-friendly fix prompt per issue.
Serpstat's AI Search Watcher tracks where your brand appears across AI answers over time. That's monitoring, and it tells you the score is low, not why. Amabrik's scan returns an AEO (answer engine optimization) score for your own pages and the specific reasons holding each one back, from ChatGPT and Perplexity to Google AI Overviews, then hands you a copy-paste fix prompt per issue so you can act on it the same day.
Serpstat's site audit lists the technical issues it finds for you to read and work through. Amabrik gives you a ready-to-paste prompt for each finding. Drop it into Claude, ChatGPT, or Cursor and the fix is written for you. It's built for people who aren't full-time SEOs.
Serpstat has no security scanner. Amabrik's security scan finds leaked API keys, open databases, exposed .env files, and missing headers, each with its own copy-paste fix prompt. It's report-only, so it reads your site and never changes or breaks it.
Serpstat meters by projects, daily searches, and keyword position checks. Most sites don't need that machinery to fix what's actually holding their pages back. Amabrik's scan is an on-demand on-page and technical audit plus an AEO score, with a fix prompt per issue.
Serpstat's Individual plan is $50 a month, capped at 5 projects, 100 daily searches, and 10,000 keyword checks. Amabrik is $59 a year for one site, or $99 once for unlimited sites, with no pageview, visitor, or usage caps. Every plan includes both scanners, 1000 scan credits, and all 10 widgets.
Serpstat is a focused SEO and PPC suite. Amabrik is one snippet that also adds cookie consent, a banner, popups, forms, an AI chatbot, reviews, social feeds, social proof, bookings, and a chat button. The scanners come with the suite, not as a separate purchase.
Every row is a concrete fact. Serpstat figures verified as of August 2026.
| Feature | AmabrikRecommended | Serpstat |
|---|---|---|
| What it is | On-page + technical audit with an SEO score and an AEO score | All-in-one SEO/PPC suite: keyword, backlink, rank, audit |
| AEO / AI-search visibility | An AEO score for your own pages, with a fix per issue | AI Search Watcher monitors brand visibility, no per-page AEO score |
| Per-issue fix prompt | Yes, copy-paste for Claude/ChatGPT/Cursor | No, the audit lists issues to act on yourself |
| Keyword research | No | Yes, a core strength with deep data |
| Backlink analysis | No | Yes, backlink profiles and monitoring |
| Keyword rank tracking | No | Yes, daily positions, metered by plan |
| Website security scan | Yes, report-only, fix prompt per finding | No security scanner |
| Entry price | $59/yr for 1 site, or $99 once for unlimited | Individual $50/mo (up to 27% off annual) |
| Pricing model | Annual for 1 site or Lifetime for unlimited, no caps | Metered by projects, daily searches, keyword checks |
| Free option | 7-day trial, no card, 14-day money-back | Limited free plan, plus a 7-day trial with a $1 refundable charge |
| Website widgets | 10 widgets included (consent, forms, chatbot, more) | None, SEO/PPC suite only |
| Works on | Any site (WordPress, Shopify, Webflow, Wix, custom, AI-built) | Any site, read externally |
Amabrik is $59 a year for one site, or $99 once for unlimited sites. Serpstat's cost grows as you add projects, daily searches, tracked keywords, and users.
Amabrik keeps two plans with no metering. Annual is $59 a year for one site. Lifetime is $99 once for unlimited sites. Every plan includes all 10 widgets, both scanners, and 1000 scan credits.
$199 $99one-time Launch price for the first 100 customers
A limited free plan and a 7-day trial ($1 refundable charge), then paid tiers metered by projects, daily searches, keyword position checks, and users. Individual $50/mo, Team $100/mo, Team x2 $169/mo, Agency $410/mo, up to 27% off annual.
$50/mo
Serpstat's cost grows as you add projects, daily searches, tracked keywords, and users, and its free plan is limited. Amabrik has two flat plans, $59 a year for one site or $99 once for unlimited sites, and both scanners plus all 10 widgets are in every plan. For most sites that want an instant SEO + AEO audit with a fix prompt per issue (and a security scan and widgets on the same plan), Amabrik is the better choice. See Amabrik pricing.
The same plan that runs the SEO/AEO scan also includes the Security scan and all 10 website widgets, with no Powered-by badge on any tier.
Not exactly. Serpstat has a limited free plan with restricted daily queries and a free browser extension (about 100 requests a day), plus a 7-day trial that takes a $1 refundable verification charge. Amabrik starts with a 7-day free trial, no card, during which you can run the SEO and AEO scan and the security scan. After the trial it's a paid plan from $59 a year, or $99 once for unlimited sites. Amabrik's scanners aren't a forever-free public tool: they need an account with a verified domain.
Most Serpstat alternatives fall into two camps. There are full SEO suites and rank trackers like Semrush, Ahrefs, SE Ranking, and Mangools, which crawl your site on a schedule and follow keyword positions over time. And there are on-demand audit tools that read a site once and tell you what to fix. Amabrik is in the second camp. It adds an AEO score that grades how citable your pages are in ChatGPT, Perplexity, and Google AI Overviews, a copy-paste fix prompt for every issue, and a security scan on the same plan. If you want keyword research and daily rank tracking, pick a suite. For an instant SEO and AEO audit you can act on the same day, Amabrik is the better choice.
Amabrik adds three things Serpstat doesn't. It returns an AEO score for your own pages (how citable they are in ChatGPT, Perplexity, and Google AI Overviews) with a fix per issue, it hands you a copy-paste fix prompt for every finding you can paste into Claude, ChatGPT, or Cursor, and it bundles a website security scan plus 10 widgets. Serpstat's AI Search Watcher monitors brand visibility rather than grading your pages, its site audit gives recommendations rather than prompts, and it has no security scanner.
Keyword research, backlink analysis, keyword rank tracking (daily positions, metered by plan), PPC research, competitor analysis, and ongoing crawls, plus an AI Search Watcher that follows your brand across AI answers over time. Amabrik isn't a rank tracker or a keyword suite. Its scan is an instant on-page and technical audit plus an AEO score, run on demand, with a fix prompt per issue. That heavier suite is a different category most sites don't need to fix what's actually wrong, so for the audit and AI-search read itself, Amabrik is the better choice.
They do different jobs. Serpstat's AI Search Watcher tracks where your brand appears across AI answers over time, which is monitoring. Amabrik's scan grades how citable your own pages are right now and gives the specific reasons each page is high or low, then hands you a copy-paste fix prompt per issue. Monitoring tells you the score; the audit tells you why and writes the fix. If you want to improve your pages this week rather than watch a trend line, Amabrik is the better fit.
It depends on what you need. Serpstat's Individual plan is $50 a month, and its higher tiers run to $100, $169, and $410 a month. Amabrik is $59 a year for one site, or $99 once for unlimited sites, and that includes both scanners and all 10 widgets with no usage caps. For a full keyword and rank-tracking suite, Serpstat is the right spend. For an SEO + AEO audit with a fix prompt per issue plus the widget suite and a security scan in every plan, Amabrik covers more for the price and is the better choice for most sites.
No. Amabrik doesn't do keyword rank tracking, backlink analysis, PPC research, or continuous crawl monitoring. That's Serpstat's territory. Amabrik's SEO/AEO scan is a free-to-try on-page and technical audit that returns an SEO score and an AEO score, each finding with a copy-paste fix prompt. Don't pick Amabrik expecting a rank-tracking suite.
AEO stands for answer engine optimization: how well your pages are set up to be quoted in AI answers from ChatGPT, Perplexity, and Google AI Overviews. Serpstat's AI Search Watcher monitors whether your brand shows up in those answers. Amabrik's scan grades your own pages with an AEO score, alongside a traditional SEO score, and lists the specific reasons each page is high or low so you can fix them.
There's nothing to import. Amabrik's scan reads your live pages, so you point it at your verified domain and run it. Amabrik gives you the AEO score, the fix prompts, the security scan, and the widgets, and it can run alongside any rank tracker or keyword tool you already have. For the audit-and-fix work most sites actually need, Amabrik is the better choice.
Yes, on every plan. The security scan finds leaked API keys, open databases, exposed .env files, and missing headers, each with a copy-paste fix prompt for Claude, ChatGPT, or Cursor. It's report-only, so it reads your site and never changes or breaks it. Serpstat has no security scanner.
One snippet adds 10 widgets: cookie consent, a banner, popups, forms, an AI chatbot, reviews, social feeds, social proof, bookings, and a chat button. Every plan includes all of them plus both scanners, at $59 a year for one site or $99 once for unlimited sites. Serpstat is an SEO and PPC suite and has no widgets.
Yes. The scanners and widgets work on WordPress, Shopify, Webflow, Wix, Squarespace, custom sites, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer. The loader is under 5 KB, code-split, and lazy-loaded. Serpstat's crawler also works on any site, since it reads your pages externally.