Setmore is an affordable scheduling platform with a genuinely useful free tier: a hosted booking page, staff logins, reminders, and video meetings. Amabrik's Booking widget works differently: it embeds a booking calendar on your own site, syncs with Google Calendar and Microsoft 365, and ships with nine other website widgets and two scanners on one flat per-site bill, with no Powered-by badge.
A booking widget embedded on your own site, flat per site, plus a website toolkit, against a hosted per-user scheduler.
Setmore is a scheduling product, while Amabrik's Booking is one of ten widgets on a single snippet: cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, and a chat button, plus a Security scan and an SEO/AEO scan. The angle isn't price against Setmore's free tier, it's getting your booking calendar and the rest of your widgets from one place on one bill.
Setmore's free tier covers up to four users, then Pro is priced per user: about $12 per user per month billed monthly, or $5 per user per month billed annually. Every staff calendar is a paid seat, so cost grows with headcount. Amabrik is flat: $29/mo for one site, $59/mo for ten, $159/mo for fifty, no matter how many people the bookings are for.
Setmore keeps its branding on the booking page on the free and low tiers. Removing it requires the paid Pro plan. Amabrik shows no logo and no link on your widgets on any plan, including the $29/mo Starter.
Setmore stores appointments and customer records inside its own platform, with a hosted booking page. Amabrik's Booking widget embeds directly on your site, on any platform: WordPress, Shopify, Webflow, Wix, Squarespace, custom builds, and AI-built sites.
Connect Google Calendar or Microsoft 365 and the widget reads your busy times, so visitors only book open slots, then it auto-creates the event with a Meet or Teams link. Your real calendar and the booking widget stay in agreement.
Setmore does staff logins and management, SMS reminders, recurring appointments, and built-in payments through Square and Stripe. Amabrik's Booking is a single embedded widget, so those belong to a different category of scheduling platform. For a site that wants a clean booking calendar plus the rest of its widgets on one bill, Amabrik is the better choice.
Every row is a concrete fact. Setmore figures verified as of June 2026.
| Feature | AmabrikRecommended | Setmore |
|---|---|---|
| Pricing model | Flat by number of sites | Free tier, then paid Pro per user |
| Entry price | $29/mo ($23 annual), 1 site | $0 free (up to 4 users, 200 bookings/mo) |
| Paid tier | Flat: $59/mo (10 sites), $159/mo (50 sites) | Pro ~$12/user/mo, $5/user/mo annual |
| Cost as you add staff | Flat, no per-user charge | Grows: each staff calendar is a paid seat |
| Where appointments live | Bookings on your own site, calendar sync | Stored inside Setmore's platform |
| Calendar sync | Google Calendar + Microsoft 365, real availability | Google, Office 365, and others |
| Staff logins / management | No (single embedded widget) | Yes (up to 4 free, unlimited on Pro) |
| SMS reminders | No (email handled by your tools) | Pro only, subject to fair use |
| Recurring appointments | No | Pro only |
| Built-in payments | No | Yes (Square, Stripe) |
| Remove provider branding | No badge on any plan | Pro plan only |
| Other website widgets | 9 more plus 2 scanners on one snippet | None (scheduling product only) |
Setmore is a scheduler; Amabrik gives you a booking widget plus nine more widgets and two scanners from one snippet, with no Powered-by badge.
It depends on what you need. Setmore covers staff logins, SMS reminders, recurring appointments, and built-in payments, with a real free tier for up to four users, which is a different, full scheduling-platform category. If you want to embed a booking calendar on your own site that syncs your availability, and you also want cookie consent, popups, forms, a chatbot, and more on one bill, Amabrik is the better choice at a flat per-site price.
Setmore itself has a genuine free tier (up to 4 users and 200 appointments per month, with Setmore branding on the booking page). Amabrik does not have a permanent free plan. It offers a 7-day free trial with no card, and the trial includes all ten widgets and both scanners. A forever-free single scheduler is a narrow need, but if you want a booking widget bundled with a full website toolkit and no Powered-by badge, Amabrik is the one to try free for 7 days.
Setmore has a free tier at $0 for up to four users, so the honest comparison is the paid plans and the model. Setmore Pro is priced per user (about $12/user/mo monthly, $5/user/mo annual), so it grows with headcount. Amabrik is flat per site ($29/mo, $23 annual) and bundles nine other widgets plus two scanners. For a team that wants a booking calendar plus multiple widgets on one bill, Amabrik is usually the cheaper total and the better choice.
Switch if you want a booking calendar embedded on your own site instead of a hosted Setmore page, you'd rather pay flat per site than per user, and you also want the rest of a website toolkit (cookie consent, popups, forms, chatbot, reviews) on one bill. Staff logins and management, SMS reminders, recurring appointments, and payments at booking are a heavier, full-platform category; for the embedded booking widget most sites need, Amabrik is the better choice.
No. Setmore gives each staff member a login and calendar (up to four users free, unlimited on Pro). Amabrik's Booking is a single embedded scheduling widget, not a multi-staff scheduling platform. Multi-staff accounts are a different, full-platform category; for an embedded booking calendar plus the rest of a website toolkit on one bill, Amabrik is the better choice.
No. SMS reminders and recurring appointments are Setmore Pro features. Amabrik's Booking widget does not send SMS reminders or handle recurring appointments. Those sit in a heavier scheduling-platform category; for an embedded booking calendar with real-availability sync plus nine other widgets on one bill, Amabrik is the better choice.
No. Setmore takes payments through Square and Stripe. Amabrik's Booking widget does not process payments. Payment at booking is a full-platform feature; for an embedded booking calendar plus the rest of a website toolkit on one flat bill, Amabrik is the better choice.
Yes. Amabrik's Booking widget embeds on any site with one snippet: WordPress, Shopify, Webflow, Wix, Squarespace, custom builds, and AI-built sites from Lovable, v0, Bolt, Cursor, and Framer. Setmore centers on a hosted booking page, where appointments and customer records live inside its platform.
Yes. Connect Google Calendar or Microsoft 365 and the widget reads your busy times so visitors only see and book open slots, then it auto-creates the event with a Meet or Teams link. Setmore also syncs with Google and Office 365 calendars.
No. Amabrik shows no logo and no link on your widgets on any plan, including the $29/mo Starter. Setmore keeps its branding on the booking page on the free and low tiers, and removing it requires the paid Pro plan.
Amabrik is not a CRM and never stores leads. Submissions from the forms and email-capture widgets are forwarded straight to your own connected CRM, email tool, or webhook the moment they land. The only visitor data Amabrik stores is cookie-consent records for GDPR.