| Primary job | Instant on-page + technical audit with SEO and AEO scores | Content optimization: write and optimize articles to rank |
| AI-search / AEO score | On-page AEO score per scan, included | AI Tracker monitors brand mentions, not an on-page AEO score; full multi-model starts at Pro ($182/mo) |
| Fix guidance | Copy-paste AI fix prompt per issue (Claude, ChatGPT, Cursor) | Content score and NLP term suggestions, no per-issue fix prompt |
| Content writing / optimization | No, not a content tool | Yes, this is its core (Content Editor, AI writer, humanizer) |
| Keyword research | No | Yes |
| Security scanner | Yes, leaked keys, open DBs, .env, headers, report-only | No |
| Pricing model | Flat, by number of sites only | Flat tiers that cap documents, tracked pages, AI prompts, seats |
| Free to start | 7-day trial, no card; 14-day money-back | No free plan, paid signup only |
| Entry price | $29/mo ($23/mo annual), 1 site | $49/mo annual Discovery (120 documents, 10 tracked pages, 1 seat) |
| Website widgets | 10 widgets included (consent, forms, chatbot, more) | None |
| Where leads go | Forwarded to your CRM/email/webhook, never stored | Not a lead tool |
| Loader weight | Under 5 KB, code-split, lazy-loaded | N/A (SaaS app, not an on-site widget) |