Tawk.to is a free live-chat widget with unlimited agents. The catch: someone on your team still has to sit there and type every reply. If you want an AI chatbot that answers visitors from your own content, 24 hours a day, on your own AI key, with no per-message fees, Amabrik does that and bundles 9 more website widgets on one flat bill.
An AI chatbot on your own key that answers around the clock, versus a free chat widget that waits for a human to type.
tawk.to is human-first live chat. If nobody on your team is online, visitors see an offline form or wait. You can hire tawk.to's own agents at $1/hr, but that is still a staffing cost. Amabrik's chatbot is trained on your site and docs and answers visitors around the clock without anyone sitting at a screen. It hands off to a human only when you want it to.
Amabrik's chatbot runs on your own provider key (OpenAI, Anthropic, Google, Perplexity). You pay the model provider at their published rate. There is no per-message, per-resolution, or per-conversation charge from Amabrik. tawk.to's AI Assist is a paid add-on with metered usage on top of the free chat.
Point the chatbot at your site and docs, and it answers from your material. It's an AI answer bot, not a live chat to a human agent. There is no shared inbox, no ticketing queue, and no need to build conversation flows by hand.
Amabrik shows no Powered-by logo or link on your widgets, on any plan. tawk.to's free tier shows a Powered-by badge, and removing it is a paid add-on.
One snippet adds cookie consent, a banner, popups, forms, the AI chatbot, reviews, social feeds, social proof, bookings, and a chat button. tawk.to is a chat and support tool only. The rest of your site still needs separate vendors.
Anything the chatbot or forms capture goes straight to your connected CRM, email tool, or webhook. Amabrik never stores, logs, or sells captured leads, and there is no submissions table on our side.
Every row is a concrete fact. tawk.to figures verified as of July 2026.
| Feature | AmabrikRecommended | tawk.to |
|---|---|---|
| Product type | AI chatbot trained on your content, one of 10 website widgets | Free live-chat widget, ticketing, knowledge base, CRM |
| Core model | AI answers visitors from your content, 24/7 | Human agents answer in real time (AI Assist is an add-on) |
| Pricing | $99 once for unlimited sites, or $59 a year for 1 site | Free for the chat; AI Assist, branding removal, and agents are paid add-ons |
| AI cost | Your own provider key, paid at their published rate, no markup | AI Assist is a paid add-on with metered usage |
| Staffing required | None, the AI answers; human handoff is optional | Yes, someone must be online to answer (or hire agents at $1/hr) |
| Branding | No badge on any plan | Powered-by badge on free; removal is a paid add-on |
| Other website widgets | 9 more (cookie consent, forms, popups, reviews, bookings, and more) + 2 scanners | None, tawk.to is a chat and support tool |
| Where leads go | Pass-through to your CRM/webhook, never stored | Stored in tawk.to as conversations and contacts |
| Per-seat fee | None | None (unlimited agents on free) |
| Visitor / message caps | None on any plan | None on chat; AI Assist usage is metered |
| Human live chat / inbox | No (AI answers; human handoff when you want) | Yes, the core product |
tawk.to's chat software is free. The question is whether your team's time is.
Two plans, both with every widget and both scanners. Lifetime is $99 once for unlimited sites, and Annual is $59 a year for a single site. Both include 1000 scan credits, where one credit scans 10 pages, with no pageview caps and no branding badge. Your only AI cost is what your own provider charges.
$199 $99one-time Launch price for the first 100 customers
The live-chat widget, ticketing system, knowledge base, and CRM are 100% free with unlimited agents and unlimited chats. Revenue comes from paid add-ons: AI Assist (auto-answering from your knowledge base, metered usage), branding removal, video and voice, and hired chat agents at $1/hr. The free tier has no feature restrictions on the chat itself.
$0for the chat software
tawk.to's software costs nothing, which is genuine. But free software that requires a human typing every reply has a hidden cost: your team's time, or $1/hr per hired agent around the clock. Amabrik costs $99 once, or $59 a year, and eliminates the staffing question entirely. The AI chatbot answers from your content on your own key, 24 hours a day, with no per-message fee. If you have a team ready to answer live, tawk.to is the right choice. If you want the bot to handle it, Amabrik is the better pick. See Amabrik pricing.
tawk.to is a chat and support tool. Amabrik gives you an AI chatbot plus nine more widgets and two scanners from one snippet, with no branding badge.
It depends on why you want to switch. If you want to keep human live chat but want a different platform, tools like Crisp, Tidio, or LiveChat are in the same category. If your real goal is to stop staffing the chat and let AI answer visitors from your own content, Amabrik is the better pick. It's an AI chatbot on your own key, not a live-chat inbox, and it bundles 9 more website widgets on one flat plan.
Yes, the chat software itself is 100% free with unlimited agents and unlimited chats. tawk.to makes money from optional paid add-ons: AI Assist (auto-answering), branding removal, video/voice, and hired chat agents at $1/hr. The catch is not hidden fees; the catch is that someone on your team has to be online to type every reply, and that time has a cost.
No, and that is the point. Amabrik's chatbot is an AI answer bot trained on your content. It does not have a shared agent inbox, does not route conversations to humans by default, and does not do ticketing. You can enable human handoff for conversations the AI can't resolve, but the default is AI answering. If you need a team of agents chatting live, tawk.to or a support-suite tool is the better fit.
You connect your own AI provider key (OpenAI, Anthropic, Google, or Perplexity) and point the chatbot at your site and docs. It reads your content and answers visitor questions from that material, 24 hours a day. You pay the model provider directly at their published rate, with no markup or per-message fee from Amabrik. There are no AI credits to run out of.
tawk.to's chat software is free, so in raw software cost, no. Amabrik costs $99 once for unlimited sites, or $59 a year for one site. The comparison changes when you factor in staffing. A free chat that needs a human typing replies 8 hours a day costs more in payroll than $99 one-time. If your team already handles chat and you want to keep doing that, tawk.to is cheaper. If you want to replace that staffing with an AI bot, Amabrik is the cheaper total cost.
There is nothing to migrate in the CRM or inbox sense, because Amabrik does not import conversations or contacts. You set up the chatbot by pointing it at your site and docs, add the Amabrik snippet to your site, and the bot starts answering. If you used tawk.to's knowledge base, the same content on your site trains the Amabrik chatbot automatically, so the switch takes minutes.
Straight to your connected CRM, email tool, or webhook the instant they land. Amabrik is a pure pass-through and never stores, logs, or sells captured leads, because there is no submissions table and that is a design choice, not a missing feature.
The loader is under 5 KB, code-split and lazy-loaded. Heavy widgets run in their own frame so the host page stays fast. There are no visitor or pageview caps on any plan.
One snippet adds 10 widgets total: cookie consent, banner, popup, forms, the AI chatbot, reviews, social feeds, social proof, bookings, and a chat button. It also includes two scanners, a security scan and an SEO/AEO scan. Every plan includes all of them, and the two plans are Lifetime ($99 once for unlimited sites) and Annual ($59 a year for one site). The snippet works on WordPress, Shopify, Webflow, Wix, Squarespace, custom sites, and AI-built sites from Lovable, v0, Bolt, and Framer.
Yes, through a paid add-on called AI Assist, which includes the Apollo AI Bot. It trains on your tawk.to knowledge base content and can auto-answer visitor questions. Usage is metered, so heavy volume adds cost. It is a solid feature, but it sits on top of the free chat as an extra, not the default product. Amabrik's AI chatbot is the default product, running on your own key with no metering from Amabrik.