TidyCal is one of the cheapest scheduling tools on the market, especially with its AppSumo lifetime deal. But scheduling is all it does. If your site also needs cookie consent, forms, a chatbot, popups, or reviews, you'd stack separate tools and separate bills. Amabrik puts booking and nine other widgets on one snippet and one bill.
TidyCal handles booking. Amabrik handles booking and the nine other things your site also needs, on one bill.
TidyCal covers bookings, calendar sync, and paid sessions. That's the product. Amabrik's booking widget does the same job (calendar sync, auto Meet/Teams links, Stripe payment), and it ships with cookie consent, forms, popups, an AI chatbot, reviews, social feeds, social proof, and a chat button, plus Security and SEO/AEO scanners. One snippet, one account, one bill.
Without Amabrik, a site using TidyCal for booking would add CookieYes or Cookiebot for consent, Typeform or Jotform for forms, OptinMonster for popups, Intercom or Chatbase for chat, and an Elfsight widget for reviews. Each tool adds its own script, its own bill, and its own login. Amabrik collapses that into a single lightweight snippet.
TidyCal shows its branding on the Free plan and the Individual Lifetime plan, and reduces it on Agency. Only the Pro plan ($12/mo) removes it entirely. Amabrik never shows a logo or link on your widgets, on any plan, including the cheapest one.
Anything your forms, chatbot, or email captures collect goes straight to your connected CRM, email tool, or webhook. Amabrik never stores, logs, or sells captured leads. There's no submissions table and no data sitting in a third-party tool's database.
TidyCal centers on a hosted booking page on its own subdomain. You can embed it, but the experience is iframe-based. Amabrik's booking widget renders natively inside your pages, styled to match your site, on your domain.
TidyCal gates features across four tiers: group bookings and Zoom links need the Individual plan, round-robin needs Agency, removing branding needs Pro. Amabrik includes every widget and every feature on both plans, so you never pay more to unlock a feature.
Every row is a concrete fact. TidyCal figures verified as of June 2026.
| Feature | AmabrikRecommended | TidyCal |
|---|---|---|
| Product type | Booking widget inside a 10-widget website suite | Focused booking and scheduling tool |
| Pricing model | Two plans: Annual $59/yr (1 site) or Lifetime $99 once (unlimited sites), all features included | Tiered: Free, Individual Lifetime $29, Agency Lifetime $79, Pro $12/mo |
| Entry price | $59/yr (Annual, 1 site), 10 widgets + 2 scanners | $0 Free (1 calendar, branding shown); $29 one-time Lifetime (booking only) |
| Calendar sync | Google Calendar + Microsoft 365, freeBusy availability | Google, Microsoft, Apple calendars |
| Video meeting links | Auto Google Meet or Microsoft Teams per booking | Auto Zoom, Meet, or Teams (from Individual plan) |
| Payment collection | Stripe deposits or full payment per booking | Stripe and PayPal, recurring and package bookings |
| Team scheduling | Not a dedicated team-scheduling product | Round-robin and collective meetings (Agency plan and above) |
| Branding removed | No Amabrik branding on any plan | Branding on Free and Individual; reduced on Agency; removed on Pro ($12/mo) |
| Other website widgets | 9 more (cookie consent, forms, popup, chatbot, reviews, and more) + 2 scanners | None, scheduling only |
| SMS reminders | Not included | US and Canada only (Agency and above) |
| Custom domain for booking page | Widget embeds on your own domain natively | Custom domain on Pro plan ($12/mo) |
| Where lead data lives | Pass-through to your CRM/webhook, never stored | Stored in TidyCal's platform |
TidyCal's lifetime deal is the cheapest booking tool on the market. But booking alone doesn't cover what most sites need, and stacking separate tools costs more than one Amabrik plan.
Two plans. Annual $59 per year (1 site) or Lifetime $99 one-time (unlimited sites). Both include all 10 widgets, both scanners, 1000 scan credits, and every feature with no pageview caps.
$199 $99one-time (Lifetime) Launch price for the first 100 customers
Free $0 (1 calendar, branding, basic features). Individual Lifetime $29 one-time (10 calendars, Zoom/Meet/Teams, group bookings, AI assistant, analytics, branding shown). Agency Lifetime $79 one-time (25 calendars, round-robin, team page, SMS US/CA, reduced branding). Pro $12/mo or $8.25/mo annually (no branding, custom domain, priority support). Booking only on every tier.
$29one-time (Individual)
For scheduling alone, TidyCal's $29 lifetime deal is genuinely cheaper than Amabrik's paid plans. That's an honest comparison. The picture changes when your site also needs cookie consent, forms, a chatbot, popups, and reviews, because each of those is a separate subscription on top of TidyCal. Three extra tools at $15-$50/month each already pass what Amabrik charges for all ten widgets, both scanners, and the booking widget together. See Amabrik pricing.
TidyCal is a booking tool. Amabrik gives you a booking widget plus nine more widgets and two scanners from one snippet, with no branding on any plan.
It depends on what you need beyond booking. For a richer standalone scheduling tool, Calendly, Cal.com, or SavvyCal each offer deeper scheduling features. For a booking widget as part of a complete website toolkit (consent, forms, chatbot, popups, reviews, social feeds, and more on one snippet and one bill), Amabrik is the better choice. Amabrik won't replace TidyCal if your only need is the cheapest possible booking tool, because TidyCal's $29 lifetime deal is genuinely hard to beat on price alone.
For scheduling alone, no. TidyCal's $29 one-time lifetime deal is cheaper than Amabrik for booking by itself. But most sites need more than just booking: cookie consent, forms, a chatbot, popups, reviews. Stacking separate tools for each of those on top of TidyCal typically costs more than Amabrik's single bill that covers booking and nine other widgets.
Amabrik has a lifetime deal too, at $99 one-time for unlimited sites, plus an Annual plan at $59 per year for one site. Both include all ten widgets and both scanners. TidyCal's lifetime deal covers scheduling only, while Amabrik's covers booking and nine other widgets.
Amabrik's booking widget covers standard one-on-one service booking with calendar sync and payment. Group bookings are available on TidyCal's Individual plan, and round-robin team scheduling is on TidyCal's Agency plan. If advanced team scheduling and round-robin assignment are your primary need, TidyCal or a dedicated tool like Calendly is the better pick.
Amabrik has a separate AI chatbot widget trained on your own site content, using your own AI key (OpenAI, Anthropic, or others). It's a general-purpose AI answer bot, not a booking-specific assistant. TidyCal's AI assistant is focused on the booking flow specifically.
Yes. Amabrik's booking widget syncs with Google Calendar and Microsoft 365, reads real availability through freeBusy so it doesn't double-book, and auto-creates a Google Meet or Microsoft Teams link for each booking. TidyCal also connects Google, Microsoft, and Apple calendars.
Bookings sync to your connected calendar. Any data captured by forms, email captures, or the chatbot passes straight through to your connected CRM, email tool, or webhook. Amabrik never stores, logs, or sells visitor data. TidyCal stores bookings and booker information in its own platform.
Yes, on the Free and Individual Lifetime plans. The Agency Lifetime plan ($79 one-time) shows reduced branding. Only the Pro plan ($12/month or $8.25/month annually) removes branding entirely. Amabrik never shows any branding on any plan.
There's no automatic import. You reconnect your Google or Microsoft calendar in Amabrik, set up the booking widget, and embed the snippet. Existing bookings stay in your calendar since both tools sync to it. If you're switching because you want to consolidate tools, you'd also set up whichever other widgets you need (consent, forms, chatbot) during the same onboarding.
Every plan includes all ten widgets: cookie consent (GDPR/CCPA/LGPD, Consent Mode v2), banner, popup, forms, AI chatbot (bring your own AI key), reviews, social feeds, social proof, bookings, and a chat button. It also includes two scanners: a Security scan that flags leaked keys, open databases, and missing headers, and an SEO/AEO scan that returns an SEO score and an AI-search visibility score. Each finding comes with a copy-paste AI fix prompt.