| Core purpose | Instant on-page + technical audit with SEO + AEO scores, plus 10 widgets and a Security scan | Dedicated SEO review and audit tool for ongoing project tracking |
| AI-search (AEO) score | Yes, a separate AEO score for ChatGPT, Perplexity, Google AI Overviews visibility | No AI-search or AEO feature |
| Fix guidance | Copy-paste AI fix prompt per issue (Claude, ChatGPT, Cursor) | Written recommendations to act on yourself |
| Security scan | Included: leaked keys, open DBs, exposed .env, missing headers, report-only | Not offered |
| Keyword rank tracking | No, it's an audit, not a rank-tracking suite | Yes, 50 keywords (Pro), 250 (Premium) |
| Project crawls / pages | On-page and technical audit, no fixed page-crawl cap tier | 2,500 pages (Pro), 10,000 (Premium) |
| Competitor analysis | No | Yes |
| White-label PDF reports | No | Yes, unlimited on Premium |
| Pricing model | Flat, priced only by number of sites, no usage caps | Flat tiers metered by websites, keywords, pages crawled |
| Entry price | $29/mo (1 site), all features included | $79.99/mo Pro (1 website); free public Website Review, one URL at a time |
| Free to try | 7-day trial, no card; scans run on the trial | 14-day trial; limited public Website Review, one URL at a time |
| Where leads go | Forwarded straight to your own CRM, never stored by Amabrik | Not a lead-capture tool |