Amabrik's forms embed on-brand on any site, WordPress or not, and forward every submission straight to your own CRM, email tool or webhook the instant it lands. There's no entries dashboard to secure, no yearly license to renew, and 9 other widgets plus 2 scanners come in the same snippet.
The differences that decide where your leads live, what you renew, and what platform you're tied to.
WPForms only runs inside a WordPress install, so it's tied to your WordPress version, theme and plugin stack. Amabrik is one snippet you paste on any site: WordPress, Shopify, Webflow, Wix, Squarespace, Framer, Ghost, a custom build, or an AI-built site from Lovable, v0, Bolt or Cursor. The same form works everywhere, with no plugin to keep updated.
WPForms saves every entry in your WordPress dashboard on its paid tiers, so each submission is a row you have to secure and delete to stay clean under GDPR. Its free Lite version doesn't even keep them: it emails each submission, so a bounced or filtered email loses the lead. Amabrik is a pure pass-through: form leads forward straight to your connected CRM, email tool or webhook the instant they land, never stored or logged. There's no entries table on Amabrik, so there's nothing to breach or export.
WPForms locks conditional logic, file uploads and advanced fields like phone, date and address behind its paid tiers, and the free Lite plugin has none of them. Amabrik gives you 25+ field types, conditional logic, multi-step and a draw-to-sign signature field on every plan, at no extra tier.
Every WPForms license renews yearly, and the price rises with the number of sites and the add-ons you need. Amabrik is $59 a year for one site, or $99 once for unlimited sites, with every form feature and 9 more widgets included.
WPForms only builds forms, but Amabrik's plan also includes cookie consent, banner, popup, AI chatbot, reviews, social feeds, social proof, bookings and a chat button, all from one snippet under 5 KB.
Every Amabrik plan includes a Security scan (leaked keys, exposed .env, missing headers) and an SEO/AEO scan that returns an SEO score and an AI-search visibility score, each finding with a copy-paste AI fix prompt.
Every row is a concrete fact. WPForms figures verified as of August 2026.
| Feature | AmabrikRecommended | WPForms |
|---|---|---|
| Product type | Embeddable widget suite (forms is 1 of 10 widgets) | WordPress-only form plugin |
| Works without WordPress | Yes, one snippet on any site | No, needs a self-hosted WordPress install |
| Where submissions go | Forwarded to your CRM, email or webhook, never stored | Saved as entries in your WordPress dashboard (paid tiers) |
| Free version | 7-day trial, no card; 14-day money-back | WPForms Lite is free, but WordPress-only and limited |
| Conditional logic | Included on every plan | Paid tiers only, not in free Lite |
| Advanced fields (file, phone, date, address) | Included, 25+ field types | Paid tiers only, not in free Lite |
| Pricing model | Annual or one-time Lifetime, no usage caps | Renewing yearly license across four tiers |
| Entry price | $59/yr (1 site) or $99 once (unlimited sites) | $99/yr Basic (1 site), 50% off the first year |
| Unlimited sites | $99 once, lifetime | $599/yr Elite, renews yearly |
| Payment collection in forms | No (leads only, straight to your CRM) | Yes, via Stripe, Square and PayPal add-ons |
| Signature field | Yes, draw-to-sign, every plan | Yes, on Pro and Elite |
| Spam protection | Honeypot and proof-of-work, no CAPTCHA | reCAPTCHA, hCaptcha or Cloudflare Turnstile |
| Other widgets | 9 more widgets plus 2 scanners included | Forms only |
| Performance | One snippet under 5 KB, code-split, lazy-loaded | A plugin on your WordPress and its stack |
Amabrik has two simple plans and no usage caps. WPForms is a yearly license that climbs as you add sites and buy the add-ons you need.
Two simple plans, no usage caps and no renewal on Lifetime.
$199 $99one time for unlimited sites, or $59 a year for one site. Every widget and both scanners included. Launch price for the first 100 customers
Renewing yearly license across four tiers, plus a free Lite version.
$99a year for Basic (1 site), then $199 Plus (3 sites), $399 Pro (5 sites) and $599 Elite (unlimited). Renews yearly, first year 50% off.
WPForms starts at $99 a year for one site and climbs to $599 a year for unlimited sites, with the first year half price and conditional logic, advanced fields and payments spread across the tiers. Amabrik is $99 once for unlimited sites, every widget and form feature included, and it never renews. See Amabrik pricing.
Forms is one of 10 widgets in every Amabrik plan, so the same snippet covers a lot more than a form.
Yes. If you want an embedded, on-brand form that routes leads to your own CRM, email tool or webhook rather than saving them in a WordPress dashboard, Amabrik is the right fit. It works on any site, not just WordPress, has no submission caps, includes conditional logic and advanced fields on every plan, and adds 9 other widgets and 2 scanners. WPForms is a WordPress-native forms product with an entries manager, payment collection and dozens of add-ons, which is a different category from a clean embedded form, so for most sites Amabrik is the better choice.
No. WPForms only runs inside WordPress, but Amabrik is a single snippet you paste into any site. It works on WordPress, Shopify, Webflow, Wix, Squarespace, Framer, Ghost, custom builds and AI-built sites from Lovable, v0, Bolt and Cursor. The same snippet also powers the other 9 widgets.
Straight to your own connected CRM, email tool or webhook, the instant a visitor submits. Amabrik is a pure pass-through and never stores or logs submissions. There's no entries table and no submissions viewer inside Amabrik, so there's nothing to lock you out of or leak.
Yes. WPForms Lite is a free WordPress plugin, but it only runs on WordPress and it's limited: it has no conditional logic and no advanced fields like file uploads, phone, date or address, and it emails each submission rather than storing it for you. You upgrade to a paid tier to recover and manage entries. Amabrik has no forever-free plan, but it includes conditional logic and 25+ field types on every plan, with a 7-day trial and a 14-day money-back guarantee.
On its paid tiers, yes: WPForms saves every entry in your WordPress dashboard, where you view and export it, even when you also forward it to a CRM. That makes your WordPress install a data store you have to secure and clean under GDPR. The free Lite version emails submissions instead of keeping them, so a bounced email loses the lead. Amabrik holds none of your leads, so there's nothing on our side to secure.
For most setups, yes. Amabrik is $59 a year for one site, or $99 once for unlimited sites with no renewal. WPForms renews every year: $99 Basic for one site, $199 Plus for three sites, $399 Pro for five sites, or $599 Elite for unlimited sites, with the first year half price. Across a few years, Amabrik's one-time $99 for unlimited sites is far less than a renewing WPForms license.
No. Amabrik forms capture and forward leads to your CRM, email tool or webhook, but they don't process payments. WPForms collects payments through Stripe, Square and PayPal add-ons, which is a separate, payments-focused use case. For lead capture that routes straight to your own tools with no caps and no stored data, Amabrik is the better choice.
WPForms is a WordPress-native forms product with an entries manager, payment collection through Stripe, Square and PayPal, surveys and polls, an AI form builder and dozens of add-ons for WordPress and marketing tools. Amabrik's forms don't collect payments or keep an entries database, because Amabrik focuses on a clean embedded form that feeds your own CRM plus 9 other widgets and 2 scanners in one snippet. For the on-brand capture most sites need, on any platform, that's the better choice.
Switch if you'd rather your leads land in your own CRM than in a WordPress dashboard, want forms that run on any platform instead of only WordPress, want conditional logic and advanced fields on every plan instead of behind paid tiers, want a one-time price with no yearly renewal, and want 9 other website widgets and 2 scanners in the same plan. WPForms' WordPress-native features are a different category, so for sites that want clean embedded capture plus the rest of a widget suite, Amabrik is the better choice.