Amabrik's forms embed on your site and forward every submission straight to your own CRM, email tool or webhook the instant it lands. No monthly entry caps, no deactivated forms, no Powered-by badge, and 9 other widgets plus 2 scanners come in the same plan.
The differences that decide where your leads live and what a busy month costs.
Wufoo meters entries on every tier: 100/mo free, 1,000 on Starter, 5,000 on Professional, 25,000 on Advanced. Pass the cap and Wufoo deactivates the form, so it stops collecting until you upgrade or the month resets. Amabrik has no entry, view or pageview caps on either plan, whether you pay yearly for one site or once for unlimited sites. A busy launch never turns your form off.
Wufoo stores every entry in your Wufoo account, so it acts as a data store owned by SurveyMonkey. Amabrik is a pure pass-through: form leads are forwarded straight to your connected CRM, email tool or webhook the moment they land, never stored, logged or sold. There's no submissions table on Amabrik, so there's nothing to lock you out of and nothing extra to delete for GDPR.
Free Wufoo forms carry Wufoo branding you remove only by paying for a Starter plan or above. Amabrik never puts a Powered-by badge, logo or link on your widgets, on any plan.
Because Amabrik doesn't keep your entries, there's no lead data sitting in a third party's account. The only visitor data Amabrik stores is cookie-consent records, for your own compliance log.
Wufoo builds forms and nothing else, while Amabrik's plan also includes cookie consent, banner, popup, AI chatbot, reviews, social feeds, social proof, bookings and a chat button, all from one snippet under 5 KB.
Every Amabrik plan includes a Security scan (leaked keys, exposed .env, missing headers) and an SEO/AEO scan that returns an SEO score and an AI-search visibility score, each finding with a copy-paste AI fix prompt.
Every row is a concrete fact. Wufoo figures verified in July 2026.
| Feature | AmabrikRecommended | Wufoo |
|---|---|---|
| Product type | Embeddable widget suite (forms is 1 of 10 widgets) | Standalone form builder, owned by SurveyMonkey |
| Pricing model | Two plans (Annual or Lifetime), no usage caps | Flat tiers metered by monthly entries, plus caps on forms, fields and users |
| Entry limit | None on any plan | 100/mo free, 1,000 Starter, 5,000 Professional, 25,000 Advanced, 200,000 Ultimate |
| At the cap | Nothing stops, there are no caps | The form is deactivated until you upgrade or the month resets |
| Where submissions go | Forwarded straight to your CRM, email or webhook, never stored | Stored in your Wufoo account |
| Branding on forms | No Powered-by badge on any plan | Wufoo branding on free forms, removable from Starter up |
| Fields per form | 25+ field types, no field cap | 10 fields on free, max fields on paid |
| Entry price | $59/yr (1 site) or $99 once (unlimited sites) | $0 free (capped, branded) or $19/mo Starter ($195/yr) |
| Advanced form features | Simpler forms (no payments, rules engine or report builder) | Rule-based logic, a report builder, file uploads and payment integrations |
| Integrations | Native CRM, email, webhook and Zapier | A handful native, most through Zapier |
| Other widgets | 9 more widgets plus 2 scanners included | Forms only |
| Free to try | 7-day trial, no card; 14-day money-back | Free plan (capped, branded) or paid tiers |
Amabrik has two simple plans and no usage caps. Wufoo meters entries by the month, so the bill climbs as you grow and the form switches off at the cap.
Two simple plans with no usage caps.
$199 $99one time for unlimited sites, or $59 a year for one site. Every widget and both scanners included. Launch price for the first 100 customers
Flat tiers metered by monthly entries.
$19per month for Starter, then $39 Professional, up to $2,523 a year on Ultimate. The free plan is capped and branded.
Wufoo's cost climbs as your entry volume grows and you cross tier caps, and at the cap the form is deactivated until you upgrade or the month resets. Amabrik has no entry caps on either plan, so more submissions never cost more and forms never switch off. See Amabrik pricing.
Forms is one of 10 widgets in every Amabrik plan, so the same snippet covers a lot more than a form.
Yes, if you want an embedded form that routes leads to your own CRM, email tool or webhook rather than storing them in a form vendor's account, Amabrik is the right fit. It has no monthly entry caps and includes 9 other widgets and 2 scanners. Wufoo is a standalone form product with its own entry database, a report builder and payment integrations, which is a different category from a clean embedded form, so for most sites Amabrik is the better choice.
Amabrik has a 7-day free trial with no card, and a 14-day money-back guarantee, but no forever-free plan. Wufoo has a free tier, though it caps you at 5 forms, 10 fields per form and 100 entries a month, and it puts Wufoo branding on your forms. Once a form passes 100 entries in a month, Wufoo deactivates it. Amabrik never adds a badge and never caps entries.
It depends on your volume, but Amabrik has two plans: $59 a year for one site, or $99 one time for unlimited sites, both with no entry caps. Wufoo charges $19/mo (Starter, 1,000 entries) up to $2,523 a year (Ultimate, 200,000 entries) and meters entries per tier, so cost rises as you grow. Amabrik never charges more for more submissions.
Straight to your own connected CRM, email tool or webhook, the instant a visitor submits. Amabrik is a pure pass-through and never stores, logs or sells submissions. There's no submissions table and no entry viewer inside Amabrik, which is the opposite of how Wufoo works.
Yes, Wufoo stores every entry in your Wufoo account, where you view, manage, report on and export it. That makes Wufoo a data store, now run by SurveyMonkey. Amabrik holds none of your leads, so there's nothing to be locked out of and nothing extra to delete when a visitor asks.
Wufoo deactivates the form once it passes the monthly entry cap for your plan (100 on free, 1,000 on Starter, 5,000 on Professional, 25,000 on Advanced). The form stops collecting until you upgrade or the month resets. Amabrik has no entry caps, so a busy month never switches your form off.
Yes, you add one Amabrik snippet (under 5 KB) to your site, then enable the forms widget. It works on WordPress, Shopify, Webflow, Wix, Squarespace, custom sites and AI-built sites from Lovable, v0, Bolt, Cursor and Framer. The same snippet also powers the other 9 widgets.
Wufoo is a dedicated form product with a rule-based logic engine, a built-in report builder, file storage, and payment integrations through processors like Stripe and PayPal. Amabrik's forms are simpler and don't run those reports or collect payments, because Amabrik focuses on a clean embedded form that feeds your own CRM plus 9 other widgets and 2 scanners in one snippet. For the quick on-brand capture most sites need, that's the better choice.
No, Amabrik forms capture and forward leads to your CRM, email tool or webhook, but they don't process payments. Wufoo has payment integrations, which is a separate, payments-focused use case. For lead capture that routes straight to your own tools with no caps and no stored data, Amabrik is the better choice.
Switch if you'd rather keep your leads in your own CRM than in a form vendor's account, want no entry caps and no deactivated forms, want forms with no badge, and want 9 other website widgets and 2 scanners in the same plan. Wufoo's standalone reports and payment features are a different category, so for sites that want clean embedded capture plus the rest of a widget suite, Amabrik is the better choice.
Yes, every plan includes all 10 widgets (cookie consent, banner, popup, forms, AI chatbot, reviews, social feeds, social proof, bookings, chat button) and both scanners (Security and SEO/AEO). Both plans include every feature; they differ only in sites and billing, with Annual covering one site and Lifetime covering unlimited sites.